CTR Calculator
Click-through rate is the share of people who click after seeing your listing, ad, or email. Enter your clicks and impressions to get your CTR instantly - a core metric for search, ads, and email.
How to use the ctr calculator tool
- 1Enter your total clicks.
- 2Enter your total impressions.
- 3Read your CTR as a percentage.
- 4Compare it against benchmarks for your channel.
Frequently asked questions
What is the CTR formula?
CTR = (clicks / impressions) x 100. If 350 people clicked out of 12,000 who saw it, your CTR is about 2.9%.
What is a good CTR?
It depends on the channel. Google Ads search averages 3-5%, organic CTR varies sharply by position, and email CTR often sits at 2-5%. Higher is generally better.
Why does CTR matter for SEO?
A higher organic CTR means more traffic from the same ranking, and strong engagement can reinforce your position. Better titles and meta descriptions are the main levers.
How can I improve my CTR?
Write compelling, benefit-led titles and descriptions, add numbers or brackets, match search intent, and earn rich results like FAQ or review snippets.
Is CTR the same as conversion rate?
No. CTR measures clicks relative to views; conversion rate measures completed goals relative to visitors. Both matter, at different stages of the funnel.
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