CTR Calculator
Click-through rate is the share of people who click after seeing your listing, ad, or email. Enter your clicks and impressions to get your CTR instantly - a core metric for search, ads, and email.
How to use the ctr calculator tool
- 1Enter your total clicks.
- 2Enter your total impressions.
- 3Read your CTR as a percentage.
- 4Compare it against benchmarks for your channel.
Frequently asked questions
CTR = (clicks / impressions) x 100. If 350 people clicked out of 12,000 who saw it, your CTR is about 2.9%.
It depends on the channel. Google Ads search averages 3-5%, organic CTR varies sharply by position, and email CTR often sits at 2-5%. Higher is generally better.
A higher organic CTR means more traffic from the same ranking, and strong engagement can reinforce your position. Better titles and meta descriptions are the main levers.
Write compelling, benefit-led titles and descriptions, add numbers or brackets, match search intent, and earn rich results like FAQ or review snippets.
No. CTR measures clicks relative to views; conversion rate measures completed goals relative to visitors. Both matter, at different stages of the funnel.
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