Conversion Rate Calculator
Conversion rate is the percentage of visitors who complete a goal - a purchase, signup, or lead. Enter your conversions and total visitors to get your rate and benchmark your funnel.
How to use the conversion rate tool
- 1Enter your total conversions.
- 2Enter your total visitors or sessions.
- 3Read your conversion rate.
- 4Test changes and re-check to see the impact.
Frequently asked questions
What is the conversion rate formula?
Conversion rate = (conversions / visitors) x 100. 84 conversions from 3,200 visitors is a 2.6% conversion rate.
What is a good conversion rate?
It varies widely by industry and goal. Ecommerce often averages 2-3%, while lead-gen landing pages can hit 5-15%. Compare against your own past performance first.
How do I improve my conversion rate?
Clarify your value proposition, strengthen your call to action, reduce friction and form fields, add trust signals, and speed up your page. Test one change at a time.
Should I count sessions or unique visitors?
Be consistent. Many teams use sessions for a channel view and unique visitors for a people view. Pick one and use it everywhere so trends stay comparable.
Does traffic quality affect conversion rate?
Hugely. High-intent traffic converts far better than broad, mismatched traffic. A low rate can mean a targeting problem, not just a page problem.
More free SEO tools
Skip the manual work - let Spook rank you
These tools help with the pieces. Spook does the whole job: it finds winnable queries, writes the articles, and publishes them on autopilot.