Conversion Rate Calculator
Conversion rate is the percentage of visitors who complete a goal - a purchase, signup, or lead. Enter your conversions and total visitors to get your rate and benchmark your funnel.
How to use the conversion rate tool
- 1Enter your total conversions.
- 2Enter your total visitors or sessions.
- 3Read your conversion rate.
- 4Test changes and re-check to see the impact.
Frequently asked questions
Conversion rate = (conversions / visitors) x 100. 84 conversions from 3,200 visitors is a 2.6% conversion rate.
It varies widely by industry and goal. Ecommerce often averages 2-3%, while lead-gen landing pages can hit 5-15%. Compare against your own past performance first.
Clarify your value proposition, strengthen your call to action, reduce friction and form fields, add trust signals, and speed up your page. Test one change at a time.
Be consistent. Many teams use sessions for a channel view and unique visitors for a people view. Pick one and use it everywhere so trends stay comparable.
Hugely. High-intent traffic converts far better than broad, mismatched traffic. A low rate can mean a targeting problem, not just a page problem.
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