Spook vs Frase

Agentic SEO content platform with Content Guard and GEO scores

Frase has rebuilt itself as an agentic SEO content platform: it researches topics from your Search Console data, writes articles with SEO and GEO scores, publishes to WordPress, Webflow, Sanity, Wix or its own hosted FraseCMS, tracks AI visibility, and its Content Guard watches published pages for decay and drafts revisions. Starter is $49 month to month ($39 yearly) for 10 articles on one site; Professional is $129 ($103 yearly) for 40 articles across five sites.

Spook covers the same loop with a simpler shape: $60 a month per site for 30 published articles, topic selection grounded in Search Console and live ranking difficulty, a 95-point SEO floor, the backlink exchange, AI images, weekly AI visibility checks and an API, CLI and MCP server. Frase's Content Guard and site audit are real advantages; Spook's backlink network and per-site volume are its own.

Frase Starter is $49/month for 10 articles on one site. Spook is $60/month for 30 published articles per site.

Start Spook for free Jump to the feature table

7-day free trial, no credit card. Prices read from frase.io in September 2026.

Feature by feature

Spook vs Frase, row by row

Every row is checkable on both products' public pages. Last read in September 2026. If something has changed, tell us and we will fix the row.

Feature	Spook	Frase
Entry price	SpookYes$60/month per site, everything included	FraseYesStarter $49/month or $39 billed yearly; Professional $129 or $103; Scale $299 or $239
Content volume included	SpookYes30 articles per site per month, written and published	FrasePartly10 articles plus 50 audit pages on Starter; 40 on Professional; overage $5 per extra article
Full autopilot (research, write, publish)	SpookYesWinnable-query research, writing, SEO scoring and publishing run on a schedule you set	FraseYesAgent auto-publish with an autonomy dial from review everything to fully automatic
Keyword research	SpookYesLive SERP difficulty and Domain Rating checks pick queries your site can realistically rank for, included on every plan	FraseYesSERP research, topic clusters and Content Opportunities mined from your Search Console data
Google Search Console data	SpookYesOne-click OAuth per site; real clicks, impressions and positions feed topic selection and refresh alerts	FraseYesTwo-click OAuth; drives Content Opportunities and Content Guard
Auto-publishing integrations	SpookYesWordPress, Shopify, Ghost, Webflow, Payload and headless CMSs, Next.js template, or any site via webhook	FrasePartlyWordPress, Webflow, Sanity, Wix and hosted FraseCMS; no Shopify, Ghost or generic webhook
Review before it goes live	SpookYesPer site: publish live, or land as drafts in your CMS for a final look	FraseYesApproval is the default on every change; you opt in to autonomous publishing
Backlink building	SpookYesSpook Network backlink exchange included, 100 credits per site per month	FrasePartlyBacklink gap analysis and AI-drafted outreach emails; no exchange or links delivered
AI visibility tracking (ChatGPT, Perplexity, Gemini, AI Overviews)	SpookYesWeekly checks across ChatGPT, Perplexity, Gemini and Google AI Overviews; gaps become planned articles	FraseYesChatGPT and Google AI on Starter; Perplexity on Professional; Claude and Gemini on Scale
AI images in articles	SpookYesIncluded in every article, in a style you pick per site; optional inline images and YouTube video embeds per site	FraseYesHero image plus in-content visuals; AI diagrams and infographics on Professional and up
Languages	SpookYesAny language and market, chosen per site; articles follow that locale's grammar and spelling	FraseYes70+ languages, written natively
API, CLI and MCP for AI agents	SpookYesAgent API with OpenAPI spec, spook-cli on npm, and an MCP endpoint with 59 tools	FraseYesREST API, CLI and MCP server on every plan
Multiple sites	SpookYesEach site is its own $60 plan; volume pricing drops to $45/site at 4+ sites	FrasePartly1 site on Starter, 5 on Professional, 10 on Scale; articles pooled across sites
Free trial	SpookYes7-day free trial, no credit card required	FraseYes7-day trial, no credit card, capped at 5 articles and 50 audit pages

Both sides

Where each one is the better pick

We would rather you choose right than choose us. These are the honest reasons to pick Frase, and the honest reasons to pick Spook.

Where Frase wins

Content Guard
Watches your published pages through Search Console for ranking and traffic decay, drafts the revision and republishes on approval. Spook flags older articles for refresh but does not run a maintenance agent.
A broader stack in one subscription
Site audit pages, a GEO score in the editor, daily AI visibility across up to five engines, Frase Answers for capturing visitor questions, and a free hosted FraseCMS with 100,000 page views.
Cheaper entry for a small blog
$49 month to month, or $39 yearly, for 10 articles on one site, with an adjustable autonomy dial and a no-card trial.

Where Spook wins

Three times the articles per site for $11 more
30 published articles per site for $60 against 10 on Frase Starter. Frase's 40-article Professional tier is $129 month to month and shared across sites.
Backlinks actually get built
The Spook Network exchange places niche-matched links with 100 credits a month per site. Frase finds link gaps and drafts outreach emails, but delivers no links.
More places to publish
Shopify, Ghost, Payload and other headless CMSs, a Next.js template and any site via webhook, alongside WordPress and Webflow. Frase covers WordPress, Webflow, Sanity and Wix.
A quality floor before anything goes live
Every article must clear a 95-point SEO score and anti-AI writing checks before it is published, whether it lands as a draft or goes live.

The math

What 30 published articles a month costs

Same output, priced the way each product actually bills. Read from both pricing pages in September 2026.

Spook

PLAN: One site, $60/month
INCLUDES: 30 articles, research, publishing, backlinks

~30 articles / mo$60

One flat price per site. No seats, no credits, no add-ons for research or publishing.

Frase

PLAN: Professional, $129/month month to month
INCLUDES: 40 articles across up to 5 sites, 250 audit pages

~30 articles / mo$129

Starter's 10 articles do not stretch to 30 even with $5-per-article overage ($149). Professional is the honest tier for this volume, at $103 on yearly billing.

The verdict

Which one should you pick?

FrasePICK IF

Pick Frase if maintaining and refreshing the content you already have matters as much as publishing new articles, you want a site audit and daily AI visibility in the same tool, and 10 to 40 articles a month is enough.

SpookPICK IF

Pick Spook if you want 30 published articles per site, a backlink exchange that delivers links, wider publishing targets and a flat per-site price with the API included.

Spook vs Frase, answered

At the entry tier, yes: Frase Starter is $49 a month ($39 yearly) for 10 articles on one site, against Spook's $60. For 30 articles a month Frase needs its $129 Professional tier ($103 yearly), while Spook's $60 includes 30 per site.

Yes. Frase's agent can auto-publish to WordPress, Webflow, Sanity, Wix or FraseCMS, with approval as the default and an autonomy dial you can open up. Spook works the same way per site: publish live or land as drafts.

Partly. Frase finds backlink gaps and drafts outreach emails, but it does not deliver links. Spook runs a backlink exchange that places niche-matched links among member sites.

Content Guard monitors your published pages through Search Console for ranking or traffic decay, drafts a revision and republishes on approval. Spook uses Search Console to flag older articles that need a refresh, but does not run an autonomous maintenance agent like this.

Yes. Frase includes REST API, CLI and MCP on every plan. Spook includes an Agent API with an OpenAPI spec, spook-cli on npm and an MCP server with 59 tools on every site plan.

More comparisons