Generative Engine Optimization
Get found when people ask AI, not just Google
Search is splitting in two. Half your audience still types into Google; the other half asks ChatGPT, Perplexity, and Google’s AI Overviews. Spook writes and publishes content built to be the answer they get back - and to rank the classic way too.
AI engines don't rank ten links. They pick an answer.
When someone asks an AI assistant a question, they get one synthesized reply, stitched from a handful of sources it decided to trust. If your page isn't written and structured to be one of those sources, you're invisible before the search even reaches a results page. GEO is the work of becoming that source.
How Spook makes you answerable
Four things every AI answer engine needs to find and quote you - handled on autopilot, in the same pass that writes for Google.
Written to be quoted
Every article opens with a direct 40-55 word answer, breaks the topic into exact-question headings, and closes with an FAQ section - the shape AI engines actually lift. Spook scores each draft on a dedicated AI Search dimension and won't let it publish until it clears the bar.
Content Score
Machine-readable by default
Each published post ships with Article and FAQ structured data (JSON-LD) baked in, so engines can read exactly what your page answers instead of guessing from prose. No plugin, no markup to hand-write.
{"@context": "schema.org","@type": "FAQPage","mainEntity": [ ... ]}
Published where crawlers reach it
Spook pushes finished articles straight to your site - WordPress, Shopify, Ghost, a headless CMS, or our Next.js template - so the content is live, crawlable, and citable, not stuck in a doc nobody can index.
Publishes to
Answering questions people ask
Topics come from live search data and Google's People Also Ask, so you're answering real queries - the same ones users type into Google and paste into ChatGPT.
People also ask
GEO and SEO, not GEO vs SEO
Rank a page in the blue links and earn the click. Won on authority, relevance, and content that matches the query.
Be the source the answer is built from and earn the citation. Same foundations, plus answer-first structure and machine-readable facts models can lift.
They run on the same foundations. Spook covers both in one article - so you don't choose between ranking and being quoted.
Check your AI-readiness, free
No account needed. See where your content stands before you change a thing.
We eat our own cooking
This whole site is built for AI to read
Entity structured data, clean Markdown mirrors, a robots policy that welcomes the AI crawlers, plus an llms.txt map of the whole site. If it's good enough for us to bet our own traffic on, it's good enough to build yours on.
GEO questions, answered
GEO is optimizing your content to be the source AI answer engines - ChatGPT, Perplexity, and Google's AI Overviews - quote and cite, rather than just a link they rank. It leans on many of the same signals as SEO, plus the structure models actually lift: direct answers, clear questions, and machine-readable facts.
No. GEO builds on SEO rather than replacing it - AI engines lean on the same authority and relevance signals search engines use. The point isn't to pick one; it's to write content that wins the click on Google and gets quoted in the AI answer. Spook does both in a single article.
By giving it the best possible odds. Spook leads each article with a concise, direct answer, structures the body around the exact questions people ask, adds an FAQ block, and ships Article + FAQ structured data with every published post. Then it publishes to your live site so engines can crawl it. That is the shape AI answers are built from.
No one honestly can - AI engines choose their own sources. What Spook controls is everything that improves your chances: content that directly answers real questions, structured so models can read and lift it, and published where they crawl. That is the work GEO is made of.
Answer-first structure and schema help across AI answer engines, including ChatGPT, Perplexity, and Google's AI Overviews. The same content is still built to rank in classic Google search, so you're not trading one audience for another.
No. Spook writes the content, adds the structured data, and publishes it to your CMS for you. If you'd rather check things by hand, the free AEO, AI-crawler, and llms.txt tools are open to everyone - no account needed.
Be the answer, not the afterthought
Content that ranks on Google and gets quoted by AI.
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