Honest comparison - verified September 2026
Spook vs Soro
Daily-publishing SEO autopilot from $39 a month
Soro is an SEO autopilot much like Spook: drop in your website URL, it studies the site, builds a content calendar, and writes and publishes a new long-form article every morning to WordPress, Shopify, Wix, Webflow, Notion, HubSpot, Ghost or Next.js, with AI images, internal and external links and a brand voice it learns from your site. It starts at $39 a month, with higher tiers up to unlimited articles, and there is no free trial: a 14-day money-back guarantee for first-time subscribers takes its place.
Spook is $60 a month per site for 30 published articles, and the extra $21 buys the parts Soro does not list: a backlink exchange, weekly AI visibility checks across four engines, topic selection tied to your Search Console data and live ranking difficulty, an API, CLI and MCP server, and a 7-day trial of the full product without a card.
7-day free trial, no credit card. Prices read from trysoro.com in September 2026.
Feature by feature
Spook vs Soro, row by row
Every row is checkable on both products' public pages. Last read in September 2026. If something has changed, tell us and we will fix the row.
| Feature | Spook | Soro |
|---|---|---|
| Entry price | SpookYes$60/month per site, everything included | SoroYesStarting from $39/month; higher tiers are shown at checkout rather than on the pricing page |
| Content volume included | SpookYes30 articles per site per month, written and published | SoroYesA new post every morning; 30 to unlimited articles a month depending on plan |
| Full autopilot (research, write, publish) | SpookYesWinnable-query research, writing, SEO scoring and publishing run on a schedule you set | SoroYesStudies your site, builds a content calendar, then researches, writes and publishes daily |
| Keyword research | SpookYesLive SERP difficulty and Domain Rating checks pick queries your site can realistically rank for, included on every plan | SoroYesBuilt in; checks what is ranking for your business before writing and builds an outline from it |
| Google Search Console data | SpookYesOne-click OAuth per site; real clicks, impressions and positions feed topic selection and refresh alerts | SoroPartlyPerformance view with clicks, impressions, CTR and position; using Search Console data to pick topics is not stated |
| Auto-publishing integrations | SpookYesWordPress, Shopify, Ghost, Webflow, Payload and headless CMSs, Next.js template, or any site via webhook | SoroYesWordPress, Shopify, Wix, Webflow, Notion, HubSpot, Ghost, Next.js, webhooks, or export |
| Review before it goes live | SpookYesPer site: publish live, or land as drafts in your CMS for a final look | SoroYesApprove it, tweak it, or auto-publish it |
| Backlink building | SpookYesSpook Network backlink exchange included, 100 credits per site per month | SoroNoNone listed |
| AI visibility tracking (ChatGPT, Perplexity, Gemini, AI Overviews) | SpookYesWeekly checks across ChatGPT, Perplexity, Gemini and Google AI Overviews; gaps become planned articles | SoroNoArticles are optimized to show up in ChatGPT, but no mention tracking is offered |
| AI images in articles | SpookYesIncluded in every article, in a style you pick per site; optional inline images and YouTube video embeds per site | SoroYesAI images matched to your brand style, with optional video embeds |
| Languages | SpookYesAny language and market, chosen per site; articles follow that locale's grammar and spelling | SoroYes50+ languages |
| API, CLI and MCP for AI agents | SpookYesAgent API with OpenAPI spec, spook-cli on npm, and an MCP endpoint with 59 tools | SoroNoWebhooks for custom integrations; no public API, CLI or MCP server mentioned |
| Multiple sites | SpookYesEach site is its own $60 plan; volume pricing drops to $45/site at 4+ sites | SoroPartlyAn agencies page exists, but sites per plan are not stated on the pricing page |
| Free trial | SpookYes7-day free trial, no credit card required | SoroPartlyNo free trial; 14-day money-back guarantee for first-time subscribers, void after 14 generated articles |
Both sides
Where each one is the better pick
We would rather you choose right than choose us. These are the honest reasons to pick Soro, and the honest reasons to pick Spook.
Lower entry price
$39 a month for daily publishing, with sale pricing on longer billing terms, is $21 less than Spook for a similar article cadence.
More native CMS destinations
Wix, Notion and HubSpot are supported natively alongside WordPress, Shopify, Webflow, Ghost and Next.js, plus a WordPress and a Shopify plugin.
Higher tiers up to unlimited articles
If you want more than an article a day on one site, Soro's plans scale to unlimited output, while Spook is 30 per site.
Backlinks are part of the plan
The Spook Network backlink exchange gives every site 100 credits a month and places niche-matched links. Soro lists no backlink feature.
AI visibility, checked weekly
Spook checks ChatGPT, Perplexity, Gemini and Google AI Overviews every week, scores the result and turns gaps into planned articles. Soro optimizes for ChatGPT but does not track mentions.
Topics your site can actually win
Spook cross-references your Search Console queries with live SERP difficulty and Domain Rating checks before it writes. Soro's topic research is not tied to your Search Console data on its public pages.
Try it free, then build on it
A 7-day trial with no card instead of paying first and asking for a refund, plus an Agent API, spook-cli and an MCP server for anything you want to automate.
The math
What 30 published articles a month costs
Same output, priced the way each product actually bills. Read from both pricing pages in September 2026.
- PLAN
- One site, $60/month
- INCLUDES
- 30 articles, research, publishing, backlinks
One flat price per site. No seats, no credits, no add-ons for research or publishing.
- PLAN
- Entry plan, from $39/month
- INCLUDES
- About 30 articles, images, publishing
The pricing page shows only the starting price; higher tiers and any site limits appear at checkout. No backlinks, visibility tracking or API at any tier.
The verdict
Which one should you pick?
Pick Soro if you want the cheapest daily-publishing autopilot, publish to Wix, Notion or HubSpot natively, and do not need backlinks, AI visibility tracking or an API.
Pick Spook if you want the same daily loop plus backlinks, AI visibility and developer access in one price, topic selection grounded in your own search data, and a free trial before you pay.
Spook vs Soro, answered
Yes, at the entry point: Soro starts at $39 a month against Spook's $60 per site. Spook's price includes a backlink exchange, weekly AI visibility checks and API access, none of which Soro lists, so which is cheaper depends on whether you would buy those elsewhere.
No. Soro has no free trial; first-time subscribers get a 14-day money-back guarantee, which no longer applies once more than 14 articles have been generated. Spook's 7-day trial is free and needs no card.
No. Soro's pages list internal and external linking inside articles, but no backlink exchange or link building. Spook includes the Spook Network backlink exchange in every plan.
Soro lists WordPress, Shopify, Wix, Webflow, Notion, HubSpot, Ghost and Next.js plus webhooks. Spook covers WordPress, Shopify, Ghost, Webflow, Payload and other headless CMSs, a Next.js template and any site via webhook. If you publish to Wix, Notion or HubSpot natively, Soro has the edge.
Spook does: weekly checks across ChatGPT, Perplexity, Gemini and Google AI Overviews, scored and turned into planned articles. Soro optimizes articles to appear in ChatGPT but does not offer mention tracking.
See what Spook writes for your site
7 days of the full product. No credit card.
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