About Spook

The friendly ghost doing your SEO while you build

Spook is an SEO autopilot for people who would rather work on their product than on their content calendar. It studies your site and your Search Console data, finds the queries you can realistically win, writes language-native articles for them, and publishes on a steady schedule.

1,061
articles written and published: 107
founders and marketers on board: 1
person building it: 9
of his own sites run on it

Why Spook exists

Most small sites don't lose the SEO game. They never get to play it.

Doing it properly means keyword research, difficulty analysis, briefs, drafts, internal links, metadata, publishing, and indexing, for every single article. That is a full-time job, and most founders already have one.

The tools didn't help much either: rank trackers that tell you where you stand but not what to do, and AI writers that produce generic articles disconnected from what your site can actually rank for. Spook was built to close that gap.

One system that goes from “here's my domain” to published, indexed articles targeting queries chosen with evidence, not guesswork.

What we believe

Three rules Spook is built on

Winnable beats popular

Chasing head terms burns months. Spook cross-references your Search Console data with live SERP difficulty to surface the queries your site can actually rank for today.

Quality is non-negotiable

Every article has to clear a hard SEO-score floor before it can go live. If a draft isn't good enough, Spook keeps refining it - it never ships filler in your name.

Publishing should be boring

Content only works when it ships. Spook publishes straight to WordPress, a webhook, or your Next.js site, then resubmits your sitemap so Google finds it fast.

Victor Kildahl

Independent developer, Denmark 🇩🇰

Who's behind it

Built and run by one person

Spook is built and run from Denmark by Victor Kildahl, an independent developer who got tired of watching good products stay invisible on Google. Spook runs on his own sites first: every feature ships because it earned its keep there.

Being small is a feature. No growth team, no dark patterns, and feedback goes straight to the person who writes the code. If something feels off or you have an idea, you get an answer from a human, not a ticket bot.

@VictorKildahl on tryspook@gmail.com