Getting started
Introduction
Spook finds the Google and ChatGPT queries your site can realistically rank for, writes articles against a quality floor, and publishes them to your site. These docs cover setup, every feature, each publishing integration, and the API for AI agents.
How Spook works
Spook is an SEO autopilot. Once a site is connected it runs on its own; you can step in at any point, but you never have to.
- 1
Add your website
Enter your website link and Spook learns your site in minutes: the brand voice, what you offer, and the language you write in. - 2
Get content
Spook finds winnable queries - searches your site can actually rank for - and drafts new articles every day. Nothing publishes below a 95 SEO score. - 3
Publish & grow traffic
Articles go live on your schedule, straight to your connected blog, and start earning clicks from Google and ChatGPT.
New here? Start with the Quickstart.
Browse the docs
Getting started
What Spook does, and the three connections that get a site running on autopilot.
Features
How each part of Spook works, in plain words: the calendar, articles, opportunities, AI visibility and backlinks.
Publishing
Where finished articles go: WordPress, Ghost, Webflow, Shopify, a REST API, a Next.js blog, or any site via webhook.
AI agents & API
Drive Spook from Claude, Cursor, a terminal or your own code: the MCP server, the REST agent API, and the CLI.
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