UTM Campaign URL Builder
UTM parameters tell your analytics where a click came from. Enter your destination URL and campaign details to build a fully tagged tracking link you can drop into emails, ads, and social posts.
The full URL you're linking to.
Where the traffic comes from - e.g. google, newsletter, twitter.
The channel - e.g. email, cpc, social, referral.
The specific campaign or promotion.
Optional - the paid keyword you're bidding on.
Optional - differentiate ads or links that point to the same URL.
Fill in the fields above to build your linkHow to use the utm builder tool
- 1Enter the destination URL you want to link to.
- 2Fill in campaign source, medium, and name (these three are the essentials).
- 3Add term and content if you're testing keywords or creatives.
- 4Copy the generated URL and use it wherever you're sharing the link.
Frequently asked questions
What are the UTM parameters?
There are five: utm_source (where the traffic comes from, e.g. newsletter), utm_medium (the channel, e.g. email), utm_campaign (the campaign name), and the optional utm_term and utm_content. Source, medium, and campaign are the three you should always set.
Are UTM tags case sensitive?
Yes. Analytics treats 'Facebook' and 'facebook' as two different sources, which splits your reports. Pick a convention - lowercase is common - and stick to it across every link.
Do UTM parameters hurt SEO?
Not if you use them for outbound and campaign links. Avoid tagging internal links you want indexed, since the parameters create duplicate URLs. For paid and social campaigns, UTMs are the standard and safe way to track traffic.
Do UTM parameters affect page speed or SEO?
They don't slow the page down, but they do create alternate URLs. Use a canonical tag so search engines consolidate them to the clean URL, and avoid UTMs on internal links you want indexed.
What's the difference between utm_source and utm_medium?
utm_source is the specific origin (e.g. newsletter, twitter); utm_medium is the channel type (e.g. email, social, cpc). Source answers 'which sender', medium answers 'what kind of channel'.
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