# Landing Page SEO Audit

Landing pages are built to convince someone who already knows what you do. Ranking asks the opposite: enough words, in enough structure, for Google to match a stranger's search. This audit fetches your page the way a crawler does - no JavaScript - and scores the fifteen things standing between it and a ranking, from the title tag to whether anything on your site links to it. One free audit per website.

## How to use it

1. Paste the URL of the page you actually sell from - your app page, your pricing page.
2. Add the search term you want it to rank for, so the audit can judge the copy against it.
3. Work down the failing rows: each one says what we fetched and what we found.
4. Re-check after you've changed the page, and keep going until the reds are gone.

## Frequently asked questions

### Why doesn't my landing page rank for anything?

Usually one of three reasons, and this audit tells you which. The page never says the words people search - it uses your product's vocabulary instead of your buyer's. Or it has too little text for Google to match a query against, because the copy is baked into images or rendered by JavaScript the first crawl doesn't run. Or nothing on your own site links to it, so Google has no reason to trust it for a competitive term.

### How many words should a landing page have?

There's no magic number, but under about 300 words of real text there is very little for Google to match a search against, and nothing for an AI answer engine to quote. That doesn't mean padding it out - it means the page should genuinely explain what it does, who it's for, and what it replaces, in language a buyer would use.

### Is a landing page or a blog post better for ranking?

Both, doing different jobs. The landing page should win the one term that describes what you sell. The blog posts win the hundred searches people make before they know your product exists - and they link to the landing page, which is what makes it rank for the competitive term in the first place.

### Does this check my page the way Google does?

It fetches the raw HTML with no browser and no JavaScript, which is what Google's first pass sees. If your page comes back nearly empty here, that's a real finding: your copy is arriving too late for the crawl that decides what the page is about.

### Why only one free audit per website?

The audit is free and there's no signup, so the limit is per site rather than per visitor - you get the full result for your domain, from any device, whenever you come back for it. Auditing more pages, re-running one after you've changed it, and getting the rewritten copy and the supporting articles are what a Spook account adds.

Use the interactive tool: https://www.tryspook.com/tools/landing-page-audit