# CTR Calculator

Click-through rate is the share of people who click after seeing your listing, ad, or email. Enter your clicks and impressions to get your CTR instantly - a core metric for search, ads, and email.

## How to use it

1. Enter your total clicks.
2. Enter your total impressions.
3. Read your CTR as a percentage.
4. Compare it against benchmarks for your channel.

## Frequently asked questions

### What is the CTR formula?

CTR = (clicks / impressions) x 100. If 350 people clicked out of 12,000 who saw it, your CTR is about 2.9%.

### What is a good CTR?

It depends on the channel. Google Ads search averages 3-5%, organic CTR varies sharply by position, and email CTR often sits at 2-5%. Higher is generally better.

### Why does CTR matter for SEO?

A higher organic CTR means more traffic from the same ranking, and strong engagement can reinforce your position. Better titles and meta descriptions are the main levers.

### How can I improve my CTR?

Write compelling, benefit-led titles and descriptions, add numbers or brackets, match search intent, and earn rich results like FAQ or review snippets.

### Is CTR the same as conversion rate?

No. CTR measures clicks relative to views; conversion rate measures completed goals relative to visitors. Both matter, at different stages of the funnel.

Use the interactive tool: https://www.tryspook.com/tools/ctr-calculator