# Conversion Rate Calculator

Conversion rate is the percentage of visitors who complete a goal - a purchase, signup, or lead. Enter your conversions and total visitors to get your rate and benchmark your funnel.

## How to use it

1. Enter your total conversions.
2. Enter your total visitors or sessions.
3. Read your conversion rate.
4. Test changes and re-check to see the impact.

## Frequently asked questions

### What is the conversion rate formula?

Conversion rate = (conversions / visitors) x 100. 84 conversions from 3,200 visitors is a 2.6% conversion rate.

### What is a good conversion rate?

It varies widely by industry and goal. Ecommerce often averages 2-3%, while lead-gen landing pages can hit 5-15%. Compare against your own past performance first.

### How do I improve my conversion rate?

Clarify your value proposition, strengthen your call to action, reduce friction and form fields, add trust signals, and speed up your page. Test one change at a time.

### Should I count sessions or unique visitors?

Be consistent. Many teams use sessions for a channel view and unique visitors for a people view. Pick one and use it everywhere so trends stay comparable.

### Does traffic quality affect conversion rate?

Hugely. High-intent traffic converts far better than broad, mismatched traffic. A low rate can mean a targeting problem, not just a page problem.

Use the interactive tool: https://www.tryspook.com/tools/conversion-rate-calculator