# Spook vs Soro

> Spook vs Soro: two SEO autopilots that publish an article a day. Soro starts at $39 with a money-back guarantee, Spook is $60 with backlinks, AI visibility and an API included. Compared honestly.

Verified September 2026 against https://trysoro.com/pricing.

Soro is an SEO autopilot much like Spook: drop in your website URL, it studies the site, builds a content calendar, and writes and publishes a new long-form article every morning to WordPress, Shopify, Wix, Webflow, Notion, HubSpot, Ghost or Next.js, with AI images, internal and external links and a brand voice it learns from your site. It starts at $39 a month, with higher tiers up to unlimited articles, and there is no free trial: a 14-day money-back guarantee for first-time subscribers takes its place.

Spook is $60 a month per site for 30 published articles, and the extra $21 buys the parts Soro does not list: a backlink exchange, weekly AI visibility checks across four engines, topic selection tied to your Search Console data and live ranking difficulty, an API, CLI and MCP server, and a 7-day trial of the full product without a card.

Soro starts at $39/month with a 14-day money-back guarantee instead of a trial. Spook is $60/month per site with a free 7-day trial.

## Feature by feature

| Feature | Spook | Soro |
| --- | --- | --- |
| Entry price | Yes - $60/month per site, everything included | Yes - Starting from $39/month; higher tiers are shown at checkout rather than on the pricing page |
| Content volume included | Yes - 30 articles per site per month, written and published | Yes - A new post every morning; 30 to unlimited articles a month depending on plan |
| Full autopilot (research, write, publish) | Yes - Winnable-query research, writing, SEO scoring and publishing run on a schedule you set | Yes - Studies your site, builds a content calendar, then researches, writes and publishes daily |
| Keyword research | Yes - Live SERP difficulty and Domain Rating checks pick queries your site can realistically rank for, included on every plan | Yes - Built in; checks what is ranking for your business before writing and builds an outline from it |
| Google Search Console data | Yes - One-click OAuth per site; real clicks, impressions and positions feed topic selection and refresh alerts | Partly - Performance view with clicks, impressions, CTR and position; using Search Console data to pick topics is not stated |
| Auto-publishing integrations | Yes - WordPress, Shopify, Ghost, Webflow, Payload and headless CMSs, Next.js template, or any site via webhook | Yes - WordPress, Shopify, Wix, Webflow, Notion, HubSpot, Ghost, Next.js, webhooks, or export |
| Review before it goes live | Yes - Per site: publish live, or land as drafts in your CMS for a final look | Yes - Approve it, tweak it, or auto-publish it |
| Backlink building | Yes - Spook Network backlink exchange included, 100 credits per site per month | No - None listed |
| AI visibility tracking (ChatGPT, Perplexity, Gemini, AI Overviews) | Yes - Weekly checks across ChatGPT, Perplexity, Gemini and Google AI Overviews; gaps become planned articles | No - Articles are optimized to show up in ChatGPT, but no mention tracking is offered |
| AI images in articles | Yes - Included in every article, in a style you pick per site; optional inline images and YouTube video embeds per site | Yes - AI images matched to your brand style, with optional video embeds |
| Languages | Yes - Any language and market, chosen per site; articles follow that locale's grammar and spelling | Yes - 50+ languages |
| API, CLI and MCP for AI agents | Yes - Agent API with OpenAPI spec, spook-cli on npm, and an MCP endpoint with 59 tools | No - Webhooks for custom integrations; no public API, CLI or MCP server mentioned |
| Multiple sites | Yes - Each site is its own $60 plan; volume pricing drops to $45/site at 4+ sites | Partly - An agencies page exists, but sites per plan are not stated on the pricing page |
| Free trial | Yes - 7-day free trial, no credit card required | Partly - No free trial; 14-day money-back guarantee for first-time subscribers, void after 14 generated articles |

## Where Soro wins

- **Lower entry price.** $39 a month for daily publishing, with sale pricing on longer billing terms, is $21 less than Spook for a similar article cadence.
- **More native CMS destinations.** Wix, Notion and HubSpot are supported natively alongside WordPress, Shopify, Webflow, Ghost and Next.js, plus a WordPress and a Shopify plugin.
- **Higher tiers up to unlimited articles.** If you want more than an article a day on one site, Soro's plans scale to unlimited output, while Spook is 30 per site.

## Where Spook wins

- **Backlinks are part of the plan.** The Spook Network backlink exchange gives every site 100 credits a month and places niche-matched links. Soro lists no backlink feature.
- **AI visibility, checked weekly.** Spook checks ChatGPT, Perplexity, Gemini and Google AI Overviews every week, scores the result and turns gaps into planned articles. Soro optimizes for ChatGPT but does not track mentions.
- **Topics your site can actually win.** Spook cross-references your Search Console queries with live SERP difficulty and Domain Rating checks before it writes. Soro's topic research is not tied to your Search Console data on its public pages.
- **Try it free, then build on it.** A 7-day trial with no card instead of paying first and asking for a refund, plus an Agent API, spook-cli and an MCP server for anything you want to automate.

## What 30 articles a month costs

- Spook: $60 (One site, $60/month; 30 articles, research, publishing, backlinks). One flat price per site. No seats, no credits, no add-ons for research or publishing.
- Soro: $39 (Entry plan, from $39/month; About 30 articles, images, publishing). The pricing page shows only the starting price; higher tiers and any site limits appear at checkout. No backlinks, visibility tracking or API at any tier.

## Verdict

- Pick Soro if: Pick Soro if you want the cheapest daily-publishing autopilot, publish to Wix, Notion or HubSpot natively, and do not need backlinks, AI visibility tracking or an API.
- Pick Spook if: Pick Spook if you want the same daily loop plus backlinks, AI visibility and developer access in one price, topic selection grounded in your own search data, and a free trial before you pay.

## FAQ

### Is Soro cheaper than Spook?

Yes, at the entry point: Soro starts at $39 a month against Spook's $60 per site. Spook's price includes a backlink exchange, weekly AI visibility checks and API access, none of which Soro lists, so which is cheaper depends on whether you would buy those elsewhere.

### Does Soro have a free trial?

No. Soro has no free trial; first-time subscribers get a 14-day money-back guarantee, which no longer applies once more than 14 articles have been generated. Spook's 7-day trial is free and needs no card.

### Does Soro build backlinks?

No. Soro's pages list internal and external linking inside articles, but no backlink exchange or link building. Spook includes the Spook Network backlink exchange in every plan.

### Which one publishes to more platforms?

Soro lists WordPress, Shopify, Wix, Webflow, Notion, HubSpot, Ghost and Next.js plus webhooks. Spook covers WordPress, Shopify, Ghost, Webflow, Payload and other headless CMSs, a Next.js template and any site via webhook. If you publish to Wix, Notion or HubSpot natively, Soro has the edge.

### Does either track AI visibility?

Spook does: weekly checks across ChatGPT, Perplexity, Gemini and Google AI Overviews, scored and turned into planned articles. Soro optimizes articles to appear in ChatGPT but does not offer mention tracking.

Read on the site: https://www.tryspook.com/compare/soro