# Spook vs Frase

> Spook vs Frase: $60 for 30 published articles per site versus $49 for 10 on Starter. Autonomy dials, Search Console, publishing targets, backlinks, AI visibility and trials compared honestly.

Verified September 2026 against https://www.frase.io/pricing.

Frase has rebuilt itself as an agentic SEO content platform: it researches topics from your Search Console data, writes articles with SEO and GEO scores, publishes to WordPress, Webflow, Sanity, Wix or its own hosted FraseCMS, tracks AI visibility, and its Content Guard watches published pages for decay and drafts revisions. Starter is $49 month to month ($39 yearly) for 10 articles on one site; Professional is $129 ($103 yearly) for 40 articles across five sites.

Spook covers the same loop with a simpler shape: $60 a month per site for 30 published articles, topic selection grounded in Search Console and live ranking difficulty, a 95-point SEO floor, the backlink exchange, AI images, weekly AI visibility checks and an API, CLI and MCP server. Frase's Content Guard and site audit are real advantages; Spook's backlink network and per-site volume are its own.

Frase Starter is $49/month for 10 articles on one site. Spook is $60/month for 30 published articles per site.

## Feature by feature

| Feature | Spook | Frase |
| --- | --- | --- |
| Entry price | Yes - $60/month per site, everything included | Yes - Starter $49/month or $39 billed yearly; Professional $129 or $103; Scale $299 or $239 |
| Content volume included | Yes - 30 articles per site per month, written and published | Partly - 10 articles plus 50 audit pages on Starter; 40 on Professional; overage $5 per extra article |
| Full autopilot (research, write, publish) | Yes - Winnable-query research, writing, SEO scoring and publishing run on a schedule you set | Yes - Agent auto-publish with an autonomy dial from review everything to fully automatic |
| Keyword research | Yes - Live SERP difficulty and Domain Rating checks pick queries your site can realistically rank for, included on every plan | Yes - SERP research, topic clusters and Content Opportunities mined from your Search Console data |
| Google Search Console data | Yes - One-click OAuth per site; real clicks, impressions and positions feed topic selection and refresh alerts | Yes - Two-click OAuth; drives Content Opportunities and Content Guard |
| Auto-publishing integrations | Yes - WordPress, Shopify, Ghost, Webflow, Payload and headless CMSs, Next.js template, or any site via webhook | Partly - WordPress, Webflow, Sanity, Wix and hosted FraseCMS; no Shopify, Ghost or generic webhook |
| Review before it goes live | Yes - Per site: publish live, or land as drafts in your CMS for a final look | Yes - Approval is the default on every change; you opt in to autonomous publishing |
| Backlink building | Yes - Spook Network backlink exchange included, 100 credits per site per month | Partly - Backlink gap analysis and AI-drafted outreach emails; no exchange or links delivered |
| AI visibility tracking (ChatGPT, Perplexity, Gemini, AI Overviews) | Yes - Weekly checks across ChatGPT, Perplexity, Gemini and Google AI Overviews; gaps become planned articles | Yes - ChatGPT and Google AI on Starter; Perplexity on Professional; Claude and Gemini on Scale |
| AI images in articles | Yes - Included in every article, in a style you pick per site; optional inline images and YouTube video embeds per site | Yes - Hero image plus in-content visuals; AI diagrams and infographics on Professional and up |
| Languages | Yes - Any language and market, chosen per site; articles follow that locale's grammar and spelling | Yes - 70+ languages, written natively |
| API, CLI and MCP for AI agents | Yes - Agent API with OpenAPI spec, spook-cli on npm, and an MCP endpoint with 59 tools | Yes - REST API, CLI and MCP server on every plan |
| Multiple sites | Yes - Each site is its own $60 plan; volume pricing drops to $45/site at 4+ sites | Partly - 1 site on Starter, 5 on Professional, 10 on Scale; articles pooled across sites |
| Free trial | Yes - 7-day free trial, no credit card required | Yes - 7-day trial, no credit card, capped at 5 articles and 50 audit pages |

## Where Frase wins

- **Content Guard.** Watches your published pages through Search Console for ranking and traffic decay, drafts the revision and republishes on approval. Spook flags older articles for refresh but does not run a maintenance agent.
- **A broader stack in one subscription.** Site audit pages, a GEO score in the editor, daily AI visibility across up to five engines, Frase Answers for capturing visitor questions, and a free hosted FraseCMS with 100,000 page views.
- **Cheaper entry for a small blog.** $49 month to month, or $39 yearly, for 10 articles on one site, with an adjustable autonomy dial and a no-card trial.

## Where Spook wins

- **Three times the articles per site for $11 more.** 30 published articles per site for $60 against 10 on Frase Starter. Frase's 40-article Professional tier is $129 month to month and shared across sites.
- **Backlinks actually get built.** The Spook Network exchange places niche-matched links with 100 credits a month per site. Frase finds link gaps and drafts outreach emails, but delivers no links.
- **More places to publish.** Shopify, Ghost, Payload and other headless CMSs, a Next.js template and any site via webhook, alongside WordPress and Webflow. Frase covers WordPress, Webflow, Sanity and Wix.
- **A quality floor before anything goes live.** Every article must clear a 95-point SEO score and anti-AI writing checks before it is published, whether it lands as a draft or goes live.

## What 30 articles a month costs

- Spook: $60 (One site, $60/month; 30 articles, research, publishing, backlinks). One flat price per site. No seats, no credits, no add-ons for research or publishing.
- Frase: $129 (Professional, $129/month month to month; 40 articles across up to 5 sites, 250 audit pages). Starter's 10 articles do not stretch to 30 even with $5-per-article overage ($149). Professional is the honest tier for this volume, at $103 on yearly billing.

## Verdict

- Pick Frase if: Pick Frase if maintaining and refreshing the content you already have matters as much as publishing new articles, you want a site audit and daily AI visibility in the same tool, and 10 to 40 articles a month is enough.
- Pick Spook if: Pick Spook if you want 30 published articles per site, a backlink exchange that delivers links, wider publishing targets and a flat per-site price with the API included.

## FAQ

### Is Frase cheaper than Spook?

At the entry tier, yes: Frase Starter is $49 a month ($39 yearly) for 10 articles on one site, against Spook's $60. For 30 articles a month Frase needs its $129 Professional tier ($103 yearly), while Spook's $60 includes 30 per site.

### Does Frase publish automatically?

Yes. Frase's agent can auto-publish to WordPress, Webflow, Sanity, Wix or FraseCMS, with approval as the default and an autonomy dial you can open up. Spook works the same way per site: publish live or land as drafts.

### Does Frase build backlinks?

Partly. Frase finds backlink gaps and drafts outreach emails, but it does not deliver links. Spook runs a backlink exchange that places niche-matched links among member sites.

### What is Frase Content Guard, and does Spook have it?

Content Guard monitors your published pages through Search Console for ranking or traffic decay, drafts a revision and republishes on approval. Spook uses Search Console to flag older articles that need a refresh, but does not run an autonomous maintenance agent like this.

### Do both have API and MCP access?

Yes. Frase includes REST API, CLI and MCP on every plan. Spook includes an Agent API with an OpenAPI spec, spook-cli on npm and an MCP server with 59 tools on every site plan.

Read on the site: https://www.tryspook.com/compare/frase