# Spook — full reference for AI > Spook is an SEO autopilot. It connects to Google Search Console, finds the Google and ChatGPT queries your site can realistically rank for, writes SEO-optimized articles against a quality-score floor, and publishes them automatically to WordPress, Shopify, Ghost, Webflow, Payload, or any site via webhook. It grows organic traffic on autopilot. Spook is a subscription SaaS at $29/month per site (volume discounts for multiple sites), including 30 AI-written articles per site per month, query research, automatic publishing, and the Spook Network backlink exchange. ## Core pages - [Spook home](https://www.tryspook.com): what Spook does, how it works, pricing, and FAQ. - [Pricing](https://www.tryspook.com/#pricing): $29/month per site, with volume discounts. - [About](https://www.tryspook.com/about): why Spook exists and who builds it. - [Integrations](https://www.tryspook.com/integrations): publish to WordPress, Shopify, Ghost, Webflow, Payload, Next.js, or any site via webhook. - [GEO](https://www.tryspook.com/geo): Generative Engine Optimization - how Spook writes and publishes content to be quoted by ChatGPT, Perplexity, and Google's AI Overviews. - [Compare](https://www.tryspook.com/compare): honest Spook-vs-competitor comparisons (Outrank, SEObot, Frase, Surfer SEO, Jasper and more) with prices read from each product's public pages. - [Alternatives](https://www.tryspook.com/alternatives): roundup of Spook alternatives, what each does better, and who should pick it. - [Directory submission service](https://www.tryspook.com/directory-submission-service): Directory Boost - a one-time $99 service where Spook lists a site on 51 dofollow startup directories and tracks every listing to live. - [Docs](https://www.tryspook.com/docs): integration and setup guides. - [Next.js blog integration](https://www.tryspook.com/docs/nextjs-blog): render a Spook-hosted blog in a Next.js app. - [Blog](https://www.tryspook.com/blog): articles on SEO and content marketing. - [Free SEO tools](https://www.tryspook.com/tools): a suite of free, no-signup SEO tools. ## About Spook Spook automates the whole organic-growth loop so a business owner does not have to learn SEO. It cross-references a site's Google Search Console data with live SERP difficulty to find queries the site can actually win, writes and scores each article against a hard SEO-quality floor before publishing, and pushes finished posts straight to the site. It writes in the site's own language and market. ## Free SEO tools (full guides) These tools are free, require no signup, and run entirely in the browser. Each is also callable as an API and over MCP (see below). ### Landing Page SEO Audit URL: https://www.tryspook.com/tools/landing-page-audit Landing pages are built to convince someone who already knows what you do. Ranking asks the opposite: enough words, in enough structure, for Google to match a stranger's search. This audit fetches your page the way a crawler does - no JavaScript - and scores the fifteen things standing between it and a ranking, from the title tag to whether anything on your site links to it. One free audit per website. How to use it: 1. Paste the URL of the page you actually sell from - your app page, your pricing page. 2. Add the search term you want it to rank for, so the audit can judge the copy against it. 3. Work down the failing rows: each one says what we fetched and what we found. 4. Re-check after you've changed the page, and keep going until the reds are gone. FAQ: - Q: Why doesn't my landing page rank for anything? A: Usually one of three reasons, and this audit tells you which. The page never says the words people search - it uses your product's vocabulary instead of your buyer's. Or it has too little text for Google to match a query against, because the copy is baked into images or rendered by JavaScript the first crawl doesn't run. Or nothing on your own site links to it, so Google has no reason to trust it for a competitive term. - Q: How many words should a landing page have? A: There's no magic number, but under about 300 words of real text there is very little for Google to match a search against, and nothing for an AI answer engine to quote. That doesn't mean padding it out - it means the page should genuinely explain what it does, who it's for, and what it replaces, in language a buyer would use. - Q: Is a landing page or a blog post better for ranking? A: Both, doing different jobs. The landing page should win the one term that describes what you sell. The blog posts win the hundred searches people make before they know your product exists - and they link to the landing page, which is what makes it rank for the competitive term in the first place. - Q: Does this check my page the way Google does? A: It fetches the raw HTML with no browser and no JavaScript, which is what Google's first pass sees. If your page comes back nearly empty here, that's a real finding: your copy is arriving too late for the crawl that decides what the page is about. - Q: Why only one free audit per website? A: The audit is free and there's no signup, so the limit is per site rather than per visitor - you get the full result for your domain, from any device, whenever you come back for it. Auditing more pages, re-running one after you've changed it, and getting the rewritten copy and the supporting articles are what a Spook account adds. ### llms.txt Generator URL: https://www.tryspook.com/tools/llms-txt-generator llms.txt is an emerging standard - a single Markdown file at the root of your site that gives large language models a clean, curated map of your most important pages. Fill in your site details and key links below to generate a valid llms.txt you can publish at yourdomain.com/llms.txt. How to use it: 1. Enter your site name and a one-line summary of what it does. 2. Add sections (like Docs or Products) and the key URLs you want AI models to prioritize. 3. Copy the generated file and save it as llms.txt in the root of your domain. 4. Keep it updated as your most important pages change. FAQ: - Q: What is llms.txt? A: llms.txt is a proposed standard file, written in Markdown, that lives at the root of your site (yourdomain.com/llms.txt). It gives large language models a concise, curated guide to your most important pages - similar to how robots.txt guides search crawlers or sitemap.xml lists your URLs. - Q: Where do I put the llms.txt file? A: At the root of your domain, so it's reachable at yourdomain.com/llms.txt. Save the generated text as a plain file named llms.txt and upload it alongside your robots.txt. - Q: Does llms.txt actually help AI visibility? A: It's a young standard and not every model reads it yet, but adoption is growing fast. Publishing a clean llms.txt is low-effort insurance: it makes your key content easy for AI systems to find and summarize accurately as support widens. - Q: Is llms.txt the same as robots.txt? A: No. robots.txt controls which crawlers may access your pages; llms.txt curates and describes your most important content for large language models. They do different jobs and can both live at your domain root. - Q: What should I include in an llms.txt file? A: Your site name, a one-line summary, and links to your highest-value pages - docs, key products, pricing, and cornerstone articles - each with a short note. Keep it curated, not a dump of every URL. ### AEO Content Checker (Answer Engine Optimization) URL: https://www.tryspook.com/tools/aeo-checker Answer engines like ChatGPT, Perplexity, and Google's AI Overviews pull short, factual passages straight from web pages. This checker analyzes your content for the traits those systems reward - a direct answer up front, question headings, lists, stats, and clear definitions - and scores how quotable it is. How to use it: 1. Paste your article or section into the box. 2. Review your AEO score and the checklist of what helps and what's missing. 3. Add a concise answer near the top, question-style headings, and supporting stats or lists. 4. Re-check until the score is green, then publish. FAQ: - Q: What is Answer Engine Optimization (AEO)? A: AEO (also called Generative Engine Optimization, or GEO) is optimizing content so AI answer engines - ChatGPT, Perplexity, Gemini, and Google AI Overviews - quote and cite it. It emphasizes direct answers, clear structure, and citable facts over traditional keyword tactics. - Q: How is AEO different from SEO? A: Classic SEO aims to rank a page so a human clicks it. AEO aims to have your content extracted and cited inside an AI-generated answer. The tactics overlap - good structure and authority help both - but AEO leans harder on answer-first writing, Q&A formatting, and quotable statistics. - Q: How do I get cited by ChatGPT or Perplexity? A: Answer the question directly in the first sentence or two, use the exact question as a heading, back claims with specific numbers, and add FAQ or Q&A structure. Being factually clear and well-organized matters more than length. - Q: Does AEO replace traditional SEO? A: No, it complements it. You still need to be crawlable, fast, and authoritative. AEO adds answer-first writing and clear structure on top, so the same page can win a blue-link ranking and an AI citation. - Q: How often should I run the AEO checker? A: Run it on every new article before publishing, and re-check older pages you want cited by AI. It takes seconds and flags the structural wins that make content quotable. ### AI Brand Visibility Prompt Generator URL: https://www.tryspook.com/tools/ai-prompt-generator You can't improve what you don't measure. Enter your brand and category to generate a pack of realistic prompts - discovery, comparison, and recommendation questions - that you can run through ChatGPT, Perplexity, Gemini, and Claude to see if and how they mention you. How to use it: 1. Enter your brand name, what it does, and a competitor or two. 2. Copy the generated prompts - or copy them all at once. 3. Paste each into ChatGPT, Perplexity, Gemini, and Claude and note whether your brand appears. 4. Track the prompts where you're missing, then create content that answers them. FAQ: - Q: Why check my brand's AI visibility? A: More people now ask ChatGPT, Perplexity, and Gemini for recommendations instead of searching Google. If those models don't mention your brand for buying-intent questions, you're invisible to a fast-growing slice of demand. Testing prompts shows exactly where you stand. - Q: Which AI tools should I test? A: Start with the big four: ChatGPT, Perplexity, Google Gemini (and AI Overviews), and Claude. Run the same prompt in each - answers vary a lot between them, so a mention in one doesn't mean you appear in the others. - Q: How do I improve my AI visibility? A: Create clear, factual content that answers the prompts where you're missing, earn mentions on sites AI models trust, keep your key facts consistent across the web, and use answer-first structure. Our AEO checker helps you format that content to be quotable. - Q: How often should I check my AI visibility? A: Monthly is a sensible cadence for most brands - AI models and their answers shift as they retrain and as your content and mentions grow. Track the same prompts over time to see whether you're gaining or losing ground. - Q: Why does my brand appear in one AI tool but not another? A: Each model trains on different data and retrieves sources differently, so answers vary a lot. Being cited by Perplexity doesn't mean ChatGPT knows you - test each one separately and fill the gaps. ### AI Crawler Access Checker URL: https://www.tryspook.com/tools/ai-crawler-checker AI companies crawl the web to train models and to answer questions with live citations. This checker reads your robots.txt and shows, crawler by crawler, whether each major AI bot is allowed or blocked - so you can decide who gets access to your content. How to use it: 1. Paste the contents of your current robots.txt (from yourdomain.com/robots.txt). 2. Review the status of each AI crawler - allowed or blocked. 3. Decide which to allow (for AI answer visibility) or block (to protect training data). 4. Use our robots.txt generator to create the exact directives you want. FAQ: - Q: Should I block or allow AI crawlers? A: It's a trade-off. Allowing crawlers like OAI-SearchBot and PerplexityBot can get your content cited in AI answers, driving referral traffic. Blocking bots like GPTBot and CCBot keeps your content out of model training. Many sites allow answer and search bots while blocking training bots. - Q: What's the difference between GPTBot and OAI-SearchBot? A: GPTBot crawls content to train OpenAI's models, while OAI-SearchBot fetches pages to cite in ChatGPT's live search answers. If you want visibility in ChatGPT's answers but not in training data, allow OAI-SearchBot and block GPTBot. - Q: Does blocking an AI crawler remove me from its answers? A: It stops that company from crawling your site directly, but models may still reference content they learned earlier or find through third parties. Blocking is about future access, not erasing existing knowledge. - Q: Where do I add AI crawler rules? A: In your robots.txt at the root of your domain, as separate User-agent groups. Our robots.txt generator can build the exact directives for you. - Q: Do all AI companies respect robots.txt? A: Most major ones - OpenAI, Anthropic, Google, and Perplexity - honor robots.txt, but compliance isn't universally guaranteed. For content you must protect, use server-side access controls, not robots.txt alone. ### Google SERP Snippet Preview URL: https://www.tryspook.com/tools/serp-preview Your title tag and meta description are the first thing searchers read - and Google truncates them by pixel width, not character count. Paste yours below to preview the live snippet, check that nothing gets cut off, and edit until it earns the click. How to use it: 1. Enter your page title, URL, and meta description. 2. Watch the live desktop and mobile preview update as you type. 3. Keep the title under ~580px and the description under ~920px so Google doesn't truncate them. 4. Copy the ready-made and <meta description> tags into your page's <head>. FAQ: - Q: How long should a title tag be? A: Google shows roughly the first 580 pixels of a title on desktop, which is about 50-60 characters depending on the letters used. Wide characters like W and M eat space faster than i or l, which is why this tool measures pixels, not just character count. - Q: How long should a meta description be? A: Aim for 120-155 characters (about 920 pixels). Google frequently rewrites descriptions, but a tight, benefit-led description that matches search intent still improves click-through rate. - Q: Does the meta description affect rankings? A: Not directly, but it heavily influences click-through rate, and click-through rate is a strong signal that your result satisfied the query. A better snippet means more clicks from the same ranking. - Q: Why does Google show a different title than the one I set? A: Google sometimes rewrites titles when it thinks another version better matches the query, often pulling from your H1 or page content. A clear, relevant, well-sized title tag is the best way to keep your own wording. - Q: Does this SERP preview match Google exactly? A: It closely approximates Google's desktop and mobile layout and pixel-based truncation. Google personalizes and tests results, so treat it as a reliable guide rather than a pixel-perfect guarantee. ### Meta Tag Generator URL: https://www.tryspook.com/tools/meta-tag-generator Fill in your page details once and get every meta tag search engines and social networks need: SEO title and description, canonical URL, Open Graph tags for Facebook and LinkedIn, and Twitter Card tags. No missing properties, no guesswork. How to use it: 1. Enter your page title, description, URL, and social share image. 2. Pick an Open Graph type and add your Twitter handle if you have one. 3. Copy the generated tags into the <head> of your page. 4. Validate the result with a SERP or social preview before publishing. FAQ: - Q: What meta tags do I actually need? A: At minimum: a title tag, a meta description, and a canonical URL. For good social sharing you also want Open Graph tags (og:title, og:description, og:image, og:url) and Twitter Card tags. This generator outputs all of them. - Q: What size should my Open Graph image be? A: 1200x630 pixels is the safe default - it renders sharply on Facebook, LinkedIn, and as a Twitter summary_large_image card. Keep important text away from the edges so nothing gets cropped. - Q: Do I need a canonical tag? A: Yes, whenever a page can be reached at more than one URL (with or without query strings, trailing slashes, or www). The canonical tag tells Google which version to index and consolidates ranking signals onto one URL. - Q: What's the difference between meta tags and structured data? A: Meta tags (title, description, Open Graph) describe the page for search and social previews. Structured data (JSON-LD schema) describes entities for rich results. Most pages want both - use our schema generator for the latter. - Q: Do meta keywords tags still matter? A: No. Google stopped using the meta keywords tag over a decade ago, so this generator omits it. Focus on the title, description, canonical, and Open Graph tags that actually do something. ### Schema Markup Generator (JSON-LD) URL: https://www.tryspook.com/tools/schema-generator Structured data helps Google understand your page and can earn you rich results - star ratings, FAQ dropdowns, and more. Pick a schema type, fill in the fields, and copy clean JSON-LD you can drop into a <script> tag. How to use it: 1. Choose the schema type that matches your page (FAQ, Article, Organization, or Product). 2. Fill in the fields - add as many FAQ rows or details as you need. 3. Copy the generated JSON-LD and paste it inside a <script type="application/ld+json"> tag in your <head>. 4. Confirm it passes Google's Rich Results Test before publishing. FAQ: - Q: What is JSON-LD and why does Google prefer it? A: JSON-LD is a script-based format for structured data that lives in your <head> instead of being woven through your HTML. Google recommends it because it's the easiest to add, maintain, and validate without touching your visible markup. - Q: Will schema markup improve my rankings? A: Schema isn't a direct ranking factor, but it can win you rich results that take up more space and attract more clicks. FAQ, review, and how-to markup are especially effective at improving click-through rate. - Q: How do I test my structured data? A: Paste the generated JSON-LD into Google's Rich Results Test or the Schema.org validator. Both flag missing required properties and preview which rich result you're eligible for. - Q: Can I add multiple schema types to one page? A: Yes. A page can carry both Article and FAQPage markup, for example. Add each as its own JSON-LD script, or combine them in one script using an @graph array, then validate the result. - Q: Do I need to update schema when my page changes? A: Yes - structured data must match the visible content on the page, or Google may ignore it or issue a manual action. Regenerate and update the JSON-LD whenever the underlying facts change. ### Robots.txt Generator URL: https://www.tryspook.com/tools/robots-txt-generator Your robots.txt file tells search engine crawlers where they can and can't go. Choose your rules below, add any paths you want to block, point crawlers to your sitemap, and copy a clean, standards-compliant file. How to use it: 1. Choose whether to allow or block crawlers by default. 2. Add any specific paths you want to disallow (like /admin or /cart). 3. Add your sitemap URL so search engines discover your pages faster. 4. Copy the file and save it as robots.txt in the root of your domain. FAQ: - Q: Where does robots.txt go? A: It must live at the root of your domain - example.com/robots.txt. Crawlers only look there; a robots.txt in a subfolder is ignored. - Q: Does disallow in robots.txt remove a page from Google? A: No. Disallow stops crawling, but a blocked URL can still appear in results if other pages link to it. To keep a page out of the index, allow crawling and use a noindex meta tag instead. - Q: Should I add my sitemap to robots.txt? A: Yes. A Sitemap directive helps search engines find and crawl your important pages faster, especially on newer sites without many backlinks. You can list more than one sitemap. - Q: Can robots.txt block a specific bot? A: Yes. Add a User-agent group naming the bot (e.g. GPTBot) followed by Disallow: /. This tool has toggles for the common AI crawlers, and you can add any others manually. - Q: What happens if my site has no robots.txt? A: Crawlers assume everything is allowed. That's fine for many small sites, but a robots.txt lets you block private areas, point to your sitemap, and manage crawler access deliberately. ### Word & Character Counter URL: https://www.tryspook.com/tools/word-counter Paste or type your text to get an instant count of words, characters, sentences, and paragraphs, plus estimated reading and speaking time. Handy for hitting meta-tag limits, social character caps, and content-length targets. How to use it: 1. Type or paste your text into the box. 2. Read the live stats - words, characters, sentences, paragraphs, and reading time. 3. Use the character count to stay under limits for titles, meta descriptions, and social posts. 4. Check reading time to gauge whether a page is thin or in-depth for its topic. FAQ: - Q: How long should a blog post be for SEO? A: There's no magic number, but comprehensive articles that fully answer a query tend to rank better. For competitive topics, 1,500-2,500 words is common - though matching search intent matters far more than raw length. - Q: How is reading time calculated? A: This tool uses an average adult silent reading speed of about 230 words per minute. Speaking time uses roughly 130 words per minute, which is useful for scripts and video. - Q: Does word count affect Google rankings? A: Word count is not a ranking factor. Longer content often ranks well because it covers a topic more thoroughly, not because of its length - so write until the question is fully answered, then stop. - Q: How many words is a good meta description? A: Meta descriptions are measured in characters, not words - aim for 120 to 155 characters (roughly 20 to 25 words). Use our character counter or SERP preview to check the exact length. - Q: Does this word counter store my text? A: No. Counting happens entirely in your browser as you type - nothing is uploaded or saved, so you can safely paste sensitive or unpublished content. ### Keyword Density Checker URL: https://www.tryspook.com/tools/keyword-density-checker Paste your content to see which words and phrases appear most often and what percentage of the text they make up. Use it to confirm your target keyword is present naturally - without tipping into keyword stuffing. How to use it: 1. Paste your article or page copy into the box. 2. Review the top single words, two-word, and three-word phrases with their density. 3. Check that your target keyword and close variants appear naturally. 4. Keep any single keyword's density in a natural range - usually under 2-3%. FAQ: - Q: What is a good keyword density? A: There's no exact target, but keeping your main keyword around 1-2% of the text usually reads naturally. Modern search engines rank on meaning and relevance, so write for humans and use synonyms rather than hitting a percentage. - Q: What is keyword stuffing? A: Keyword stuffing is cramming a keyword into a page unnaturally to try to manipulate rankings. It reads badly and can trigger a penalty. If a phrase's density looks unusually high here, rewrite for clarity. - Q: Should I ignore common words? A: Yes - stopwords like 'the', 'and', and 'of' dominate any text and tell you nothing about topic. This tool filters them out by default so you see the words that actually describe your content. - Q: What's the difference between keyword density and frequency? A: Frequency is the raw number of times a phrase appears; density is that count as a percentage of total words. Density matters more because it's relative to how long your content is. - Q: How do I fix high keyword density? A: Rewrite for humans: swap repeated phrases for synonyms and pronouns, vary your sentence structure, and cut filler. If a keyword's density looks unnatural here, that's usually a sign to loosen it. ### Blog Headline Analyzer URL: https://www.tryspook.com/tools/headline-analyzer A great headline is the difference between a post that ranks and one that gets scrolled past. Type yours below for an instant score based on length, word balance, and the power and emotional words that drive clicks. How to use it: 1. Type or paste your headline into the box. 2. Read your overall score and the breakdown that explains it. 3. Aim for a healthy mix of common, uncommon, emotional, and power words. 4. Keep it around 55-60 characters so it doesn't get cut off in search results. FAQ: - Q: What makes a headline effective? A: Clarity first, then curiosity. The best headlines promise a specific benefit, use a power or emotional word, and stay short enough to read at a glance. Numbers and brackets - like '(with examples)' - also lift click-through rate. - Q: How long should a headline be? A: Around 6-10 words, or 55-60 characters, so it isn't truncated in Google. Longer headlines can work on-page, but keep the important words in the first 60 characters. - Q: What are power and emotional words? A: Power words (proven, effortless, ultimate) create urgency and confidence; emotional words (surprising, painful, joyful) make readers feel something. A sprinkle of each makes a headline far more clickable than a flat, factual title. - Q: What is a good headline score? A: Aim for 70 or above. That usually means a healthy word count, a length that won't truncate in search, and at least one power or emotional word. Below 45, the headline is likely flat or too long. - Q: Does a higher headline score guarantee more clicks? A: No - the score reflects proven best practices, not your specific audience. Use it as a fast sanity check, then test your top options with real readers or A/B testing. ### URL Slug Generator URL: https://www.tryspook.com/tools/slug-generator Type a title or phrase to get a clean URL slug: lowercased, accented characters transliterated, spaces turned to hyphens, and punctuation stripped. Optionally drop stopwords to keep URLs short and keyword-focused. How to use it: 1. Type or paste your page title. 2. Choose a separator (hyphen is the SEO standard) and whether to remove stopwords. 3. Copy the generated slug into your CMS or route. 4. Keep slugs short, descriptive, and stable - avoid changing them after publishing. FAQ: - Q: What makes a good URL slug? A: Short, lowercase, hyphen-separated, and descriptive of the page's topic. Include your target keyword, drop filler words, and avoid dates or IDs that make the URL brittle. Hyphens are preferred over underscores because Google treats them as word separators. - Q: Should I use hyphens or underscores? A: Hyphens. Google reads 'blue-widgets' as two words but 'blue_widgets' as one. Always separate words in a slug with hyphens. - Q: Can I change a slug after publishing? A: You can, but set up a 301 redirect from the old URL to the new one so you don't lose rankings or break inbound links. It's best to get the slug right the first time. - Q: Should a URL slug include the date or category? A: Usually no. Dates make URLs feel stale and break if you update the post; deep category paths make them long and brittle. A short, keyword-focused slug ages best. - Q: How many words should a slug be? A: Three to five meaningful words is a good target. Include your primary keyword, drop stopwords, and keep it readable - both people and search engines prefer short, descriptive slugs. ### UTM Campaign URL Builder URL: https://www.tryspook.com/tools/utm-builder UTM parameters tell your analytics where a click came from. Enter your destination URL and campaign details to build a fully tagged tracking link you can drop into emails, ads, and social posts. How to use it: 1. Enter the destination URL you want to link to. 2. Fill in campaign source, medium, and name (these three are the essentials). 3. Add term and content if you're testing keywords or creatives. 4. Copy the generated URL and use it wherever you're sharing the link. FAQ: - Q: What are the UTM parameters? A: There are five: utm_source (where the traffic comes from, e.g. newsletter), utm_medium (the channel, e.g. email), utm_campaign (the campaign name), and the optional utm_term and utm_content. Source, medium, and campaign are the three you should always set. - Q: Are UTM tags case sensitive? A: Yes. Analytics treats 'Facebook' and 'facebook' as two different sources, which splits your reports. Pick a convention - lowercase is common - and stick to it across every link. - Q: Do UTM parameters hurt SEO? A: Not if you use them for outbound and campaign links. Avoid tagging internal links you want indexed, since the parameters create duplicate URLs. For paid and social campaigns, UTMs are the standard and safe way to track traffic. - Q: Do UTM parameters affect page speed or SEO? A: They don't slow the page down, but they do create alternate URLs. Use a canonical tag so search engines consolidate them to the clean URL, and avoid UTMs on internal links you want indexed. - Q: What's the difference between utm_source and utm_medium? A: utm_source is the specific origin (e.g. newsletter, twitter); utm_medium is the channel type (e.g. email, social, cpc). Source answers 'which sender', medium answers 'what kind of channel'. ### Domain Rating Checker URL: https://www.tryspook.com/tools/domain-rating-checker Domain Rating (DR) measures the strength of a website's backlink profile on a 0-100 scale. Enter any domain to see its DR instantly - a quick way to size up competitors, vet a guest-post or link opportunity, or track your own site's authority. Data comes from Ahrefs' free Domain Rating index. How to use it: 1. Enter a domain, e.g. example.com. 2. Get its Domain Rating on a 0-100 scale. 3. Compare it against competitors to gauge how hard they'll be to outrank. 4. Remember a higher DR usually means more, and stronger, backlinks. FAQ: - Q: What is Domain Rating (DR)? A: Domain Rating is Ahrefs' 0-100 score for the strength of a website's backlink profile. It's logarithmic, so climbing from 20 to 30 is far easier than 70 to 80. It reflects backlinks, not content quality or traffic. - Q: Is a higher Domain Rating better? A: Generally yes - a higher DR means a stronger, more authoritative backlink profile, which helps pages rank. But DR is only one signal; relevance, content, and search intent matter just as much for any given keyword. - Q: How is DR different from Domain Authority (DA)? A: DR is Ahrefs' metric; Domain Authority (DA) is Moz's equivalent. Both estimate backlink strength on a 0-100 scale but use different data and formulas, so the scores won't match exactly. This tool reports Ahrefs' DR. - Q: What is a good Domain Rating? A: It's relative to your niche. Under 30 is a young or small site, 30 to 60 is established, and 70+ is a strong authority. What matters is your DR versus the sites you're trying to outrank for a keyword. - Q: How can I increase my Domain Rating? A: Earn links from relevant, higher-authority sites through great content, digital PR, and real relationships. DR is logarithmic, so early links move it fastest. Avoid buying links, which risks a penalty. ### Website Rank Checker URL: https://www.tryspook.com/tools/website-rank-checker Enter your domain and a keyword to see exactly where you rank on Google right now. The checker runs a live search (United States, desktop), finds your best-ranking page in the top 50, and shows the ten results holding page 1 so you can see who you're up against. No account, no limits on which sites you can check - just an honest reading of your Google ranking for any keyword. How to use it: 1. Enter your website, e.g. example.com (subdomains count too). 2. Type the keyword you want to rank for, exactly as someone would search it. 3. Get your position, the page Google is ranking, and the full page-1 line-up. 4. Positions 11-20 are striking distance: refresh that page and check again in a few weeks. FAQ: - Q: Why is my ranking different from what I see in Google? A: Google personalises results by location, device, search history and time of day. This tool checks a neutral, non-personalised US desktop search, which is the closest thing to a fair baseline. Your own browser will often show your site higher than it really ranks for everyone else. - Q: What does "not in the top 50" mean? A: Google either doesn't have a page from your site that matches the keyword, or ranks it below position 50. Either way you're getting no traffic for it. Publish a page that targets the keyword directly, or strengthen the closest existing page with more depth and internal links. - Q: How often should I check my website ranking? A: Weekly is plenty. Rankings wobble day to day, and a single check only tells you where you stood at that moment. Track the trend over weeks instead, and act on pages that sit on page 2 - they are the fastest to move. - Q: Is this website rank checker really free? A: Yes. Each visitor gets a handful of live checks per day at no cost, and repeat checks of the same domain and keyword within 24 hours are served from cache. Create a free Spook account if you want to track keywords every day. - Q: Does the checker work for any website? A: Any public website, yours or a competitor's. It looks for the root domain and every subdomain of it, so a blog on blog.example.com counts for example.com. ### Blog Keyword Generator URL: https://www.tryspook.com/tools/blog-keyword-generator Enter a topic and get a batch of keyword ideas your blog can target - a mix of head terms and long-tail phrases, each tagged with its search intent and an estimated ranking difficulty so you know where to start. How to use it: 1. Enter a topic or seed keyword. 2. Review the keyword ideas with their intent and difficulty. 3. Prioritize easy, high-intent keywords your site can realistically rank for. 4. Feed a chosen keyword into the content brief generator to plan the article. FAQ: - Q: What is search intent? A: Search intent is the reason behind a query - informational (learn something), commercial (compare options), transactional (ready to buy), or navigational (find a specific site). Matching intent is essential; a how-to article won't rank for a query where people want to buy. - Q: How is keyword difficulty estimated? A: This tool gives a quick easy/medium/hard estimate based on how competitive the phrase typically is. For exact difficulty scores and search volume, pair it with a data tool - but for planning what to write next, these estimates are usually enough. - Q: How many keywords should one article target? A: Focus each article on one primary keyword plus a handful of closely related variations and questions. Trying to rank one page for many unrelated keywords usually means it ranks well for none. - Q: What are long-tail keywords? A: Longer, more specific phrases (e.g. 'best espresso machine for small kitchens') with lower search volume but clearer intent and less competition. They're the fastest wins for newer sites, and this tool surfaces plenty. - Q: Is this keyword generator free? A: Yes, completely free. It gives you keyword ideas with intent and a difficulty estimate; pair it with a data tool if you need exact monthly search volumes. ### Competitor Keyword Gap Finder URL: https://www.tryspook.com/tools/keyword-gap-finder Enter your domain and a competitor's domain and get the list of keywords they rank top-10 for while you don't appear in the results at all - straight from live Google ranking data, sorted by how much traffic each keyword sends them. It's the fastest honest answer to "what are they winning that we're not even playing?" How to use it: 1. Enter your domain and a competitor's domain. 2. Review the gap keywords, sorted by the traffic they send your competitor. 3. Prioritize keywords that match your topics and look winnable for your site. 4. Write (or generate) content targeting each gap keyword you pick. FAQ: - Q: What counts as a gap keyword? A: A query where the competitor has a top-10 organic Google result and your domain doesn't rank anywhere in the tracked results. Keywords where you rank low (but do rank) are excluded on purpose - those are improvement candidates, not gaps. - Q: Which country's rankings does it use? A: The free checker uses US English Google data, the largest index. Inside Spook, gap analysis runs against your site's own market and language. - Q: Why does it show fewer keywords than paid tools? A: The free lookup returns the top gap keywords by traffic value, which is where the opportunity is concentrated. Paid suites list the long tail too - most of it low-volume queries you'd never prioritize. ### Content Coverage Checker URL: https://www.tryspook.com/tools/content-coverage-checker Search engines rank content that covers a topic properly, not content that repeats a keyword. This checker builds the list of terms, entities, and subtopics readers and search engines expect for your target keyword, then checks your pasted article against it - so you get a concrete covered/missing checklist instead of a vague score. How to use it: 1. Enter the keyword the article targets. 2. Paste the full article text. 3. Review the missing terms - essentials first - and work them in where they genuinely fit. 4. Re-run the check until nothing essential is missing. FAQ: - Q: How is the term list built? A: An AI model trained on how well-ranking content treats topics proposes the terms, entities, and question themes expected for your keyword. Whether each one appears in YOUR article is then checked mechanically in your browser - that part can't be made up. - Q: Should I force every missing term into my article? A: No. Add the essential terms where they genuinely belong; treat the recommended ones as ideas for sections you may have skipped. Stuffing terms without substance reads badly to people and increasingly to search engines too. - Q: Is my article stored anywhere? A: No. Only the keyword is sent to the AI to build the expected-term list; your pasted text is compared against it locally in your browser and never leaves the page. ### SEO Title Generator URL: https://www.tryspook.com/tools/seo-title-generator A strong title tag is your best lever for click-through rate. Enter your topic or keyword and get ten title options that front-load the keyword, stay under Google's length limit, and use numbers and power words to earn the click. How to use it: 1. Enter your topic or target keyword. 2. Generate ten title options with live character counts. 3. Pick one under 60 characters that reads naturally. 4. Preview it with the SERP preview tool before publishing. FAQ: - Q: How long should an SEO title be? A: Keep it under about 60 characters (or 580 pixels) so Google doesn't truncate it. Put the most important keyword near the front, where it carries the most weight and survives any truncation. - Q: Do title tags affect rankings? A: Yes - the title tag is one of the strongest on-page ranking signals, and it drives click-through rate, which further reinforces your position. It's worth getting right on every page. - Q: Should the keyword go at the start of the title? A: Front-loading your primary keyword is a good default - it carries more weight and survives truncation. But readability wins ties; if a natural phrasing puts it second, that's fine. - Q: What's the difference between a title tag and an H1? A: The title tag appears in the browser tab and search results; the H1 is the visible headline on the page. They can differ, but both should target the same topic. This tool writes title tags. - Q: How many titles should I test? A: Generate ten, shortlist two or three that read naturally under 60 characters, and test them. Small title changes often produce outsized click-through-rate swings. ### Meta Description Generator URL: https://www.tryspook.com/tools/meta-description-generator The meta description is your ad copy in the search results. Enter your topic and get several 140-155 character descriptions that include your keyword naturally and give searchers a clear reason to click through to your page. How to use it: 1. Enter your topic or target keyword and pick a tone. 2. Generate several description options with character counts. 3. Choose one in the 140-155 character range. 4. Add it to your page's meta description tag. FAQ: - Q: What's the ideal meta description length? A: Aim for 140-155 characters. Longer descriptions get truncated with an ellipsis in Google, cutting off your call to action. This tool keeps every option in the sweet spot. - Q: Does the meta description help SEO? A: It's not a direct ranking factor, but it heavily influences click-through rate. A compelling, relevant description gets more clicks from the same ranking - and Google may reward that engagement. - Q: Will Google use the meta description I write? A: Often, but not always - Google rewrites descriptions when a snippet from the page better matches the query. A tight, relevant description raises the odds yours is used and clicked. - Q: Should every page have a unique meta description? A: Yes. Duplicate descriptions across pages waste the chance to tailor each snippet and can look like thin content. Generate a distinct one for every important page. - Q: Should meta descriptions include keywords? A: Include your primary keyword naturally - Google bolds matching terms in the snippet, which draws the eye. Don't stuff it; write for the click first, the keyword second. ### Content Brief Generator URL: https://www.tryspook.com/tools/content-brief-generator Great articles start with a great brief. Enter your target keyword and get a complete plan: a working title, the search intent, a recommended length, a heading outline, the points to cover, and the questions your article must answer to rank. How to use it: 1. Enter your target keyword and optional audience. 2. Generate a full brief with outline, talking points, and questions. 3. Hand it to a writer - or use it to draft the article yourself. 4. Copy the brief as Markdown to drop into your docs. FAQ: - Q: What is a content brief? A: A content brief is a plan for an article: the target keyword, search intent, recommended length, outline, key points, and questions to answer. It keeps writers focused and ensures the finished piece actually targets the query. - Q: Why use a content brief for SEO? A: Briefs make content consistent and comprehensive, which is what ranks. They ensure every article matches search intent, covers the subtopics competitors cover, and answers the People Also Ask questions Google surfaces. - Q: Who is a content brief for? A: Anyone who writes or commissions content - solo founders, in-house marketers, and freelance writers. It turns 'write about X' into a clear, rankable plan so drafts come back on target. - Q: How long should the article be? A: Match the intent and the competition, not an arbitrary count. The brief suggests a length based on the topic; cover the subject fully and stop - depth beats padding. - Q: Can I use this brief with an AI writer? A: Yes. Paste the outline, talking points, and questions into your writing tool as the plan, then edit for voice and accuracy. A good brief makes AI drafts far more focused. ### Blog Outline Generator URL: https://www.tryspook.com/tools/blog-outline-generator Beat the blank page. Enter your topic and get a ready-to-write outline: a title plus H2 sections in a logical flow, each with bullet points describing what to cover, from intro to conclusion. How to use it: 1. Enter your blog post topic. 2. Generate a titled outline with sections and bullet points. 3. Rearrange or tweak the sections to fit your angle. 4. Copy it as Markdown and start writing. FAQ: - Q: Why start with an outline? A: An outline organizes your thinking, ensures logical flow, and helps you cover a topic comprehensively - which is what ranks. It also makes the actual writing far faster because every section already has a purpose. - Q: Is the outline optimized for SEO? A: Yes. The headings follow the hierarchy search engines and readers expect - intent-matched sections that cover the subtopics a strong article on the topic should include. - Q: How detailed should a blog outline be? A: Detailed enough that writing is just filling in the blanks: a clear title, ordered H2s, and a few bullet points per section. This tool gives you exactly that structure. - Q: Does an outline help with SEO? A: Yes, indirectly. A logical heading structure helps readers and search engines understand your page, supports featured snippets, and ensures you cover the subtopics that help you rank. - Q: Can I reorder the sections? A: Absolutely - the outline is a starting point. Rearrange, merge, or drop sections to fit your angle, then copy the Markdown into your editor. ### Content Idea Generator URL: https://www.tryspook.com/tools/content-idea-generator Stuck for what to write next? Enter your niche and get a dozen content ideas across different formats - how-tos, listicles, comparisons, and more - each with a title and a one-line angle explaining why it would land. How to use it: 1. Enter your topic or niche. 2. Browse a dozen ideas with formats and angles. 3. Pick the ones that fit your audience and goals. 4. Turn a favorite into a full plan with the content brief generator. FAQ: - Q: How do I choose which ideas to write? A: Prioritize ideas that match what your audience searches for and where you can add real expertise. Mixing formats - guides, comparisons, opinion pieces - keeps your content varied and covers more of the buyer journey. - Q: Are these ideas unique to my niche? A: Yes - every idea is generated fresh from the topic you enter, with angles tailored to it. Run it a few times to build a backlog of content for weeks. - Q: How do I come up with blog post ideas? A: Start from your audience's questions, your own expertise, and the gaps competitors leave. This tool jump-starts that by generating a dozen angles across formats from a single topic. - Q: How many content ideas should I keep on hand? A: A backlog of two to three months of ideas keeps publishing consistent without scrambling. Run this a few times across your core topics to build one quickly. - Q: What content formats work best for SEO? A: It depends on intent: how-tos and guides for informational queries, comparisons and listicles for commercial ones. Mixing formats, as this tool suggests, helps you cover the whole journey. ### Headline Generator URL: https://www.tryspook.com/tools/headline-generator The headline decides whether anyone reads the rest. Enter your topic and get ten headline options across proven angles - how-to, listicle, question, contrarian, benefit-led - so you can pick the one that fits and split-test the rest. How to use it: 1. Enter what your content is about. 2. Generate ten headline options in different styles. 3. Pick the strongest - or test a few. 4. Score your choice with the headline analyzer. FAQ: - Q: What makes a headline click-worthy? A: Specificity and a clear promise. The best headlines tell readers exactly what they'll get and why it matters, often with a number, a power word, or a hint of curiosity - without crossing into misleading clickbait. - Q: How is this different from the headline analyzer? A: This tool generates headline options from scratch; the headline analyzer scores a headline you already have. Use them together - generate a batch here, then score your favorites. - Q: How many headlines should I generate? A: Generate ten, then pick or test the two or three strongest. Seeing many options helps you escape the obvious first idea and find a sharper angle. - Q: Do numbers make headlines perform better? A: Often yes - specific numbers set clear expectations and stand out. Odd numbers tend to test slightly better, but relevance beats any formula. - Q: Can I use these headlines for videos or ads? A: Yes. The angles work for video titles, ad headlines, and email subject lines too, though you may want to tighten them to each platform's length limits. ### Email Subject Line Generator URL: https://www.tryspook.com/tools/subject-line-generator Your subject line decides your open rate. Describe your email and get ten subject line options in varied styles - question, benefit, urgency, personal - all short enough to display in full and free of spammy tricks. How to use it: 1. Describe what your email is about. 2. Generate ten subject line options with character counts. 3. Pick a couple to A/B test. 4. Keep them under ~50 characters so they don't get cut off on mobile. FAQ: - Q: How long should an email subject line be? A: Aim for under 50 characters so it displays fully on mobile, where most email is opened. Short, specific subject lines consistently beat long, vague ones. - Q: What hurts email deliverability? A: All-caps, excessive punctuation, spammy words, and misleading promises can trip spam filters and erode trust. These subject lines are written to be punchy but clean. - Q: What's a good email open rate? A: It varies by industry, but 20 to 40 percent is a common healthy range. The subject line is the biggest lever, so testing a few strong options is the fastest way to lift it. - Q: Should I use emojis in subject lines? A: Sparingly. A single relevant emoji can help a subject line stand out, but overuse looks spammy and can hurt deliverability. Test before committing. - Q: How do I A/B test subject lines? A: Send two variants to small, equal segments of your list, then send the winner to the rest. Most email platforms automate this. Generate several options here to have strong candidates. ### CTA Generator URL: https://www.tryspook.com/tools/cta-generator The right call to action turns readers into customers. Describe your offer and get ten short, action-led CTA phrases you can drop onto buttons, links, and forms - varied in tone so you can match your brand and test what converts. How to use it: 1. Describe your product or offer and your goal. 2. Generate ten CTA options. 3. Pick ones that fit your button style and voice. 4. A/B test two variants to see what converts best. FAQ: - Q: What makes a good call to action? A: Clarity and momentum. Good CTAs start with a verb, set a clear expectation, and reduce friction ('Start free trial' beats 'Submit'). Specific, benefit-led phrasing outperforms generic labels. - Q: Where should I use these CTAs? A: On buttons, text links, form submit buttons, popups, and at the end of blog posts and emails. Test different phrasings in high-traffic spots - small wording changes can noticeably lift conversions. - Q: What is a call to action? A: A call to action is the phrase that tells a visitor what to do next - 'Start free trial', 'Get the guide', 'Book a demo'. It's usually a button or link and directly drives conversions. - Q: How many CTAs should a page have? A: One primary action, repeated where it makes sense (hero, mid-page, end). Competing CTAs split attention, so keep the main goal clear and secondary options quieter. - Q: What makes a CTA convert better? A: Lead with a verb, promise a specific benefit, and remove friction and risk ('Start free - no card needed'). Testing two variants is the surest way to find your winner. ### Ad Copy Generator URL: https://www.tryspook.com/tools/ad-copy-generator Write ads that get clicks. Describe your product and pick a platform to get five ad variations with punchy headlines and benefit-led descriptions, sized to each platform's character limits and built around a clear call to action. How to use it: 1. Describe your product or service. 2. Choose the ad platform. 3. Generate five headline + description variations. 4. Load the best into your ad manager and test them. FAQ: - Q: Which platforms does this support? A: Google Ads, Facebook/Instagram, and LinkedIn. Each has different character limits and tone conventions, and the generated copy is tailored to the platform you pick. - Q: How many ad variations should I test? A: Start with three to five and let the platform's optimization find the winner. Testing multiple headlines and descriptions is the fastest way to lower your cost per click. - Q: What makes ad copy effective? A: A clear benefit, relevance to the searcher's intent, and a strong call to action, all within the platform's character limits. Matching the ad to its landing page also lifts quality score and conversions. - Q: How long can Google ad headlines be? A: Google responsive search ad headlines allow up to 30 characters each, and descriptions up to 90. This generator writes to those limits so your copy isn't truncated. - Q: Should I write different ads for each platform? A: Yes. Google search ads answer intent with text; Facebook and Instagram ads interrupt with a hook and visual. Pick the platform here so the tone and length fit. ### Social Media Post Generator URL: https://www.tryspook.com/tools/social-post-generator Fill your content calendar in seconds. Describe your topic and pick a platform to get five ready-to-post options - each with a hook, real value, and a soft call to action, written to match the tone and length that platform rewards. How to use it: 1. Describe what you want to post about. 2. Choose your platform. 3. Generate five post options. 4. Copy your favorite, tweak, and schedule it. FAQ: - Q: Does it tailor posts to each platform? A: Yes. A LinkedIn post reads differently from an X post or an Instagram caption - the generator matches each platform's tone, ideal length, and hashtag conventions. - Q: Should I add hashtags? A: It depends on the platform. Hashtags still help discovery on Instagram and (less so) LinkedIn, but do little on X or Facebook. The generator only adds them where they help. - Q: How long should a social media post be? A: It varies by platform: X favors short and punchy, LinkedIn rewards a bit more depth, Instagram leans on the caption plus visual. This tool matches the length to the platform you choose. - Q: How many hashtags should I use? A: A few highly relevant hashtags beat a wall of them. Instagram tolerates more; on LinkedIn and X, three to five focused tags are plenty. The generator adds them only where they help. - Q: How often should I post on social media? A: Consistency beats volume. A few strong posts a week, sustained, outperforms sporadic bursts. Batch-generate a week's worth here to stay ahead. ### AI Article Summarizer URL: https://www.tryspook.com/tools/article-summarizer Turn a wall of text into the essentials. Paste any article and get a one-line TL;DR, the key points as bullets, and a short summary paragraph - a fast way to digest research, repurpose content, or write meta descriptions. How to use it: 1. Paste the article or text you want to summarize. 2. Generate a TL;DR, key points, and a summary. 3. Copy whichever part you need. 4. Use the key points as a starting outline for new content. FAQ: - Q: How long can the text be? A: You can paste long articles - the tool handles several thousand words per run. For very long pieces, summarize section by section for the tightest results. - Q: Is the summary accurate? A: The summarizer is instructed to stay faithful to the source and not invent facts. Always skim the original for anything critical, as with any AI summary. - Q: What can I use an AI summary for? A: Quickly digesting research, writing meta descriptions and email teasers, creating social snippets, or briefing a team. The key points also make a fast starting outline for new content. - Q: Does summarizing content help SEO? A: Not directly, but a clear TL;DR or key-points block near the top of an article helps readers and can win featured snippets and AI citations, both of which help visibility. - Q: Is there a length limit on the text? A: You can paste long articles - several thousand words per run. For very long pieces, summarize the most important sections separately for the sharpest result. ### AI Article Rewriter URL: https://www.tryspook.com/tools/article-rewriter Rework clunky or duplicate text in seconds. Paste your content, pick a tone, and get a rewritten version that's clearer and more engaging while preserving the meaning and every fact - handy for tightening drafts or refreshing old posts. How to use it: 1. Paste the text you want to rewrite. 2. Choose a tone, or keep the original. 3. Generate the rewritten version. 4. Review it and copy it into your draft. FAQ: - Q: Will the rewrite change my meaning? A: No - the rewriter is instructed to preserve your meaning and every fact while improving clarity and flow. Always give the result a quick read to confirm it matches your intent. - Q: Does rewriting help with duplicate content? A: It can help you express an idea in your own words rather than copying a source, but genuine originality and added value matter more to Google than surface rewording. Use it to improve drafts, not to spin low-quality content. - Q: Is rewritten content good for SEO? A: It can be, if it genuinely improves clarity and adds value. Search engines reward helpful, original content, not mechanically spun text. Use the rewriter to sharpen your own drafts, not to mass-produce pages. - Q: Will this create plagiarism-free content? A: It rephrases text in fresh wording, but true originality means adding your own insight and accuracy. Always review the output and cite sources for any facts or quotes. - Q: Can I set the tone of the rewrite? A: Yes. Choose professional, friendly, confident, or simple, or keep your original tone. The rewriter preserves your meaning while shifting the style. ### AI Grammar Checker URL: https://www.tryspook.com/tools/grammar-checker Catch the mistakes before your readers do. Paste your text and get a clean, corrected version alongside a list of the changes - what was fixed and why - so you can learn as you edit, without changing your meaning or style. How to use it: 1. Paste the text you want to proofread. 2. Generate the corrected version and the list of fixes. 3. Review each correction and its explanation. 4. Copy the clean text into your document. FAQ: - Q: Does it change my writing style? A: No - it only corrects grammar, spelling, and punctuation while preserving your voice and meaning. It won't rewrite your content, just fix the errors. - Q: Is it as good as a human proofreader? A: It catches the vast majority of grammar, spelling, and punctuation issues instantly. For high-stakes writing a human editor is still worth it, but this handles everyday proofreading well. - Q: Is this grammar checker free? A: Yes, completely free. Paste your text to get a corrected version plus an explanation of each fix, with no sign-up required. - Q: Does good grammar affect SEO? A: Not as a direct ranking factor, but clean writing builds trust, lowers bounce rate, and reads as more authoritative - all of which support your content's performance. - Q: Will it change my tone or meaning? A: No. It only fixes grammar, spelling, and punctuation while preserving your voice and intent. For style changes, use the article rewriter instead. ### Readability Score Checker URL: https://www.tryspook.com/tools/readability-checker Most readers skim. Paste your text to get its Flesch Reading Ease score, Flesch-Kincaid grade level, and reading-level label - plus the sentence and syllable stats behind them - so you can tell whether your writing is effortless or a slog. How to use it: 1. Paste your text into the box. 2. Read your reading ease score and grade level. 3. Aim for a reading ease of 60 or higher for the web. 4. Shorten long sentences and swap complex words to improve it. FAQ: - Q: What is a good readability score? A: For general web content, aim for a Flesch Reading Ease of 60 or above, which maps to roughly an 8th-9th grade reading level. Simpler is usually better - even expert readers prefer content that's easy to scan. - Q: How is readability calculated? A: This tool uses the Flesch formulas, which combine average sentence length and average syllables per word. Shorter sentences and simpler words raise your reading ease and lower the grade level. - Q: Does readability affect SEO? A: Not as a direct ranking factor, but easier-to-read content keeps people on the page longer and satisfies more searchers - engagement signals that support rankings. It also helps you win featured snippets. - Q: What reading level should I aim for? A: For a general audience, target roughly an 8th to 9th grade level (a Flesch Reading Ease of 60 or above). Technical audiences tolerate more complexity, but clarity still wins. - Q: How do I improve my readability score? A: Shorten sentences, prefer common words over jargon, break up long paragraphs, and use lists. Editing your longest sentences moves the score the most. ### Character Counter URL: https://www.tryspook.com/tools/character-counter Stay under the limit. Type or paste your text to count characters (with and without spaces), words, and sentences instantly - with live progress bars against common limits like SEO titles, meta descriptions, and social posts. How to use it: 1. Type or paste your text. 2. Watch the live character and word counts. 3. Check the progress bars against common platform limits. 4. Trim your text if it exceeds the limit you're writing for. FAQ: - Q: What's the character limit for a tweet? A: A standard X (Twitter) post allows 280 characters. This tool shows a live bar for that limit, plus SEO titles (60), meta descriptions (155), and Instagram captions (2,200). - Q: Do spaces count as characters? A: Usually yes - most platforms count spaces toward their limit. This tool shows both totals (with and without spaces) so you can check against whichever a platform uses. - Q: Why do character limits matter for SEO? A: Search engines and social platforms truncate text past certain lengths - titles around 60 characters, meta descriptions around 155. Staying under the limit keeps your full message visible. - Q: Does the counter count spaces? A: Yes, by default, since most platforms count spaces toward their limit. This tool also shows the count without spaces so you can check against either rule. - Q: Is my text saved anywhere? A: No. Counting happens entirely in your browser - nothing is uploaded or stored, so it's safe for private or unpublished text. ### Image Resizer URL: https://www.tryspook.com/tools/image-resizer Resize images without uploading them anywhere. Drop in a PNG, JPG, or WebP, set your width and height (with aspect ratio locked or free), and download the resized file - everything happens locally in your browser, so your images stay private. How to use it: 1. Upload an image (it never leaves your browser). 2. Set the width and height, with the aspect ratio locked or free. 3. Choose an output format - PNG, JPG, or WebP. 4. Download your resized image. FAQ: - Q: Are my images uploaded to a server? A: No. The resizing happens entirely in your browser using the canvas API - your image never leaves your device, so it stays completely private. - Q: Which formats are supported? A: You can upload PNG, JPG, and WebP images, and export to any of those three. WebP usually gives the smallest file size for the web. - Q: Does resizing reduce image quality? A: Making an image smaller keeps it crisp; enlarging it past its original dimensions can look soft, since there's no extra detail to add. For the web, resizing down to the size you actually display is ideal. - Q: Why does image size matter for SEO? A: Large images slow your page down, and page speed is a ranking and user-experience factor. Resizing images to their display dimensions - and using WebP - cuts file size and speeds up load times. - Q: What's the best image format for the web? A: WebP usually gives the smallest file at good quality and is widely supported; JPG suits photos and PNG suits graphics with transparency. This tool exports all three. ### Hreflang Tag Generator URL: https://www.tryspook.com/tools/hreflang-generator Running a site in multiple languages or regions? Hreflang tags tell Google which URL to show which audience, preventing the wrong-language page from ranking. Add your language and region URLs below and copy the complete set of tags. How to use it: 1. Enter each language-region code and its URL. 2. Add an x-default URL for unmatched audiences. 3. Copy the tags into every alternate page's <head> (or your sitemap). 4. Make the tags reciprocal - each version must list all the others. FAQ: - Q: What is an hreflang tag? A: An hreflang tag tells search engines which language and region a page targets, so Google serves the right version to each searcher. It's essential for sites with multiple language or country variants. - Q: What format should the hreflang value use? A: Use an ISO language code (e.g. en), optionally with a region (e.g. en-gb). The language comes first, then an optional country - never a country on its own. - Q: What is x-default? A: x-default is the fallback shown to users whose language or region you don't explicitly target. It usually points to a language selector or your primary global page. - Q: Do hreflang tags need to be on every page? A: Yes, and they must be reciprocal - each language version must list all the others, including itself. Missing return tags are the most common hreflang mistake. - Q: Where do hreflang tags go? A: In the <head> of each page, in your XML sitemap, or as HTTP headers. Pick one method and apply it consistently across all alternate pages. ### Canonical Tag Generator URL: https://www.tryspook.com/tools/canonical-tag-generator When the same content is reachable at more than one URL, a canonical tag tells Google which one to index - consolidating ranking signals and preventing duplicate-content dilution. Enter your preferred URL to generate the tag. How to use it: 1. Enter the preferred (canonical) URL. 2. Copy the tag into the <head> of every duplicate or variant. 3. Use absolute https URLs, not relative paths. 4. Self-reference the canonical on the master page too. FAQ: - Q: What does a canonical tag do? A: It tells search engines which URL is the master version of a page, so duplicate or parameter URLs don't compete and ranking signals consolidate onto one address. - Q: When do I need a canonical tag? A: Whenever the same or very similar content is reachable at multiple URLs - www vs non-www, trailing slashes, tracking parameters, printer versions, or products in multiple categories. - Q: Should a page canonicalize to itself? A: Yes. A self-referencing canonical on the master URL is best practice and removes ambiguity, especially when parameters can be appended to the page. - Q: Is a canonical tag the same as a 301 redirect? A: No. A 301 sends users and bots to another URL; a canonical keeps the page accessible but tells search engines which URL to index. Use 301s to move content, canonicals to dedupe it. - Q: Can canonical tags hurt SEO? A: Only if misused - pointing to the wrong URL, a broken page, or a noindexed page can drop the intended page from the index. Always canonicalize to a live, indexable URL. ### Meta Robots Tag Generator URL: https://www.tryspook.com/tools/meta-robots-generator The meta robots tag controls whether a page is indexed, whether its links are followed, and how it appears in results. Toggle the directives you need below and copy the tag - or the equivalent X-Robots-Tag header. How to use it: 1. Choose index/noindex and follow/nofollow. 2. Add snippet, archive, or image limits if needed. 3. Copy the meta tag into the page's <head>. 4. Use the X-Robots-Tag header for non-HTML files like PDFs. FAQ: - Q: What's the difference between noindex and nofollow? A: noindex keeps a page out of search results; nofollow tells engines not to pass ranking signals through the page's links. They're independent - use either, both, or neither. - Q: When should I use noindex? A: For pages you don't want in search: thank-you pages, internal search results, thin tag archives, and duplicate utility pages. Keep them crawlable so the noindex is actually seen. - Q: What is the X-Robots-Tag header? A: It's the HTTP-header equivalent of the meta robots tag. Use it to control indexing of non-HTML files like PDFs and images, where you can't add a meta tag. - Q: Does noindex remove a page immediately? A: No - Google must recrawl the page to see the directive, which can take days. Don't also block the page in robots.txt, or the crawler will never read the noindex. - Q: What does max-snippet do? A: It limits how many characters of your page Google can show in a snippet. -1 means no limit; 0 means no snippet at all. ### XML Sitemap Generator URL: https://www.tryspook.com/tools/sitemap-generator An XML sitemap lists your important pages so search engines can find them faster - especially valuable for new sites and pages with few internal links. Paste your URLs below to generate a valid sitemap.xml. How to use it: 1. Paste your URLs, one per line. 2. Optionally add a lastmod date. 3. Copy the XML and save it as sitemap.xml at your domain root. 4. Submit it in Search Console and reference it in robots.txt. FAQ: - Q: What is an XML sitemap? A: A file that lists your site's important URLs so search engines can discover and crawl them efficiently. It supplements, but doesn't replace, good internal linking. - Q: Where do I put my sitemap? A: Save it as sitemap.xml at your domain root, add a Sitemap line to your robots.txt, and submit the URL in Google Search Console. - Q: How many URLs can a sitemap hold? A: Up to 50,000 URLs or 50MB uncompressed per file. Larger sites split into multiple sitemaps referenced by a sitemap index file. - Q: Do I need the lastmod date? A: It's optional but helpful - an accurate lastmod hints when a page changed, which can prompt recrawls. Only include it if it's truthful, or search engines learn to ignore it. - Q: Which pages should I include? A: Only indexable, canonical pages you want in search. Leave out noindex pages, redirects, and duplicates - a clean sitemap of your best URLs is more useful than an exhaustive one. ### Robots.txt Tester URL: https://www.tryspook.com/tools/robots-txt-tester A single wrong line in robots.txt can hide your whole site from Google. Paste your robots.txt, enter a URL and a crawler, and see instantly whether it's allowed or blocked - and exactly which rule decided it. How to use it: 1. Paste your robots.txt. 2. Enter the URL or path to test. 3. Set the user-agent, or leave it as *. 4. Read the allowed/blocked verdict and the matching rule. FAQ: - Q: How does robots.txt decide access? A: For a given crawler, the most specific matching user-agent group applies, and within it the longest matching path rule wins. On a tie, Allow beats Disallow. - Q: Does a specific user-agent override the wildcard? A: Yes. If a crawler has its own User-agent group, it uses only that group and ignores the User-agent: * rules entirely. - Q: Does robots.txt remove pages from Google? A: No. It blocks crawling, but a blocked URL can still appear in results if it's linked elsewhere. To keep a page out of the index, allow crawling and use a noindex tag. - Q: What does an empty Disallow mean? A: Disallow: with no path means 'allow everything'. It's how you grant a crawler group full access. - Q: Why is my page blocked when I didn't intend it? A: Usually a broad Disallow (like Disallow: /) or a path rule that unintentionally matches. This tester shows the exact rule responsible so you can fix it. ### HTTP Status & Redirect Checker URL: https://www.tryspook.com/tools/http-status-checker Enter a URL to see its HTTP status code and every redirect it passes through before landing on the final page. It's the fast way to catch broken links (404s), server errors (5xx), redirect chains, and http-to-https hops. How to use it: 1. Enter a URL to check. 2. Read the status of each hop in the redirect chain. 3. Watch for long chains or loops that waste crawl budget. 4. Fix broken or unnecessary redirects so pages resolve in one hop. FAQ: - Q: What do HTTP status codes mean? A: 2xx means success, 3xx a redirect, 4xx a client error (like 404 not found), and 5xx a server error. For SEO you want live pages returning 200 and redirects using 301. - Q: What's the difference between a 301 and a 302? A: A 301 is a permanent redirect that passes ranking signals to the new URL; a 302 is temporary and may not. Use 301 when you've moved a page for good. - Q: Why are redirect chains bad for SEO? A: Each hop adds latency and dilutes signals, and long chains waste crawl budget. Redirect directly to the final URL in one hop wherever possible. - Q: What is a redirect loop? A: When URLs redirect to each other endlessly, so the page never loads. Browsers and crawlers give up, making the page inaccessible. This checker reveals loops in the chain. - Q: Does this follow the whole chain? A: Yes - it follows redirects hop by hop (up to a safe limit) and shows the status code at each step, ending on the final destination. ### CTR Calculator URL: https://www.tryspook.com/tools/ctr-calculator Click-through rate is the share of people who click after seeing your listing, ad, or email. Enter your clicks and impressions to get your CTR instantly - a core metric for search, ads, and email. How to use it: 1. Enter your total clicks. 2. Enter your total impressions. 3. Read your CTR as a percentage. 4. Compare it against benchmarks for your channel. FAQ: - Q: What is the CTR formula? A: CTR = (clicks / impressions) x 100. If 350 people clicked out of 12,000 who saw it, your CTR is about 2.9%. - Q: What is a good CTR? A: It depends on the channel. Google Ads search averages 3-5%, organic CTR varies sharply by position, and email CTR often sits at 2-5%. Higher is generally better. - Q: Why does CTR matter for SEO? A: A higher organic CTR means more traffic from the same ranking, and strong engagement can reinforce your position. Better titles and meta descriptions are the main levers. - Q: How can I improve my CTR? A: Write compelling, benefit-led titles and descriptions, add numbers or brackets, match search intent, and earn rich results like FAQ or review snippets. - Q: Is CTR the same as conversion rate? A: No. CTR measures clicks relative to views; conversion rate measures completed goals relative to visitors. Both matter, at different stages of the funnel. ### Conversion Rate Calculator URL: https://www.tryspook.com/tools/conversion-rate-calculator Conversion rate is the percentage of visitors who complete a goal - a purchase, signup, or lead. Enter your conversions and total visitors to get your rate and benchmark your funnel. How to use it: 1. Enter your total conversions. 2. Enter your total visitors or sessions. 3. Read your conversion rate. 4. Test changes and re-check to see the impact. FAQ: - Q: What is the conversion rate formula? A: Conversion rate = (conversions / visitors) x 100. 84 conversions from 3,200 visitors is a 2.6% conversion rate. - Q: What is a good conversion rate? A: It varies widely by industry and goal. Ecommerce often averages 2-3%, while lead-gen landing pages can hit 5-15%. Compare against your own past performance first. - Q: How do I improve my conversion rate? A: Clarify your value proposition, strengthen your call to action, reduce friction and form fields, add trust signals, and speed up your page. Test one change at a time. - Q: Should I count sessions or unique visitors? A: Be consistent. Many teams use sessions for a channel view and unique visitors for a people view. Pick one and use it everywhere so trends stay comparable. - Q: Does traffic quality affect conversion rate? A: Hugely. High-intent traffic converts far better than broad, mismatched traffic. A low rate can mean a targeting problem, not just a page problem. ### ROAS Calculator URL: https://www.tryspook.com/tools/roas-calculator ROAS tells you how much revenue each dollar of advertising returns. Enter your ad-driven revenue and ad spend to see your ROAS as both a ratio and a percentage - the fastest read on campaign profitability. How to use it: 1. Enter the revenue generated by the ads. 2. Enter the ad spend. 3. Read your ROAS as a ratio and a percentage. 4. Compare it to your break-even ROAS to judge profitability. FAQ: - Q: What is the ROAS formula? A: ROAS = revenue from ads / ad spend. $9,000 in revenue from $2,500 in spend is a 3.6x ROAS, or 360%. - Q: What is a good ROAS? A: A common target is 4x (400%), but break-even depends on your margins. A business with thin margins needs a higher ROAS than one with high margins to profit. - Q: What's the difference between ROAS and ROI? A: ROAS compares revenue to ad spend only; ROI compares profit to total cost. ROAS is a quick channel metric; ROI is the fuller profitability picture. - Q: How do I find my break-even ROAS? A: Divide 1 by your profit margin. At a 25% margin, break-even ROAS is 4x - below that you lose money on the ads even if revenue looks healthy. - Q: How can I improve ROAS? A: Tighten targeting, improve ad relevance and landing pages to lift conversion rate, cut wasted spend on poor keywords, and raise average order value. ### CPM Calculator URL: https://www.tryspook.com/tools/cpm-calculator CPM is what you pay per thousand ad impressions - the standard currency of awareness advertising. Enter your total cost and impressions to get your CPM and compare placements or platforms. How to use it: 1. Enter your total cost. 2. Enter your total impressions. 3. Read your CPM. 4. Compare across campaigns or channels to find the most efficient reach. FAQ: - Q: What is the CPM formula? A: CPM = (total cost / impressions) x 1,000. $500 for 150,000 impressions is a CPM of about $3.33. - Q: What does CPM stand for? A: Cost per mille - 'mille' is Latin for thousand. So CPM is the cost for every one thousand impressions of your ad. - Q: What is a good CPM? A: It varies by platform, audience, and season. Display CPMs can be a few dollars; niche or competitive audiences on social run much higher. Compare like-for-like placements. - Q: When should I use CPM vs CPC? A: CPM suits awareness and reach campaigns where impressions matter; CPC suits performance campaigns where you pay only for clicks. Match the metric to your goal. - Q: How can I lower my CPM? A: Refine targeting, improve ad relevance and quality, test creatives, avoid over-competitive audiences, and pick less saturated placements or times. ### CPC Calculator URL: https://www.tryspook.com/tools/cpc-calculator CPC is the average amount you pay for each click on your ads. Enter your total cost and clicks to get your CPC - a key input for budgeting, bidding, and comparing keywords or channels. How to use it: 1. Enter your total ad cost. 2. Enter your total clicks. 3. Read your average CPC. 4. Compare it against your target and your value per click. FAQ: - Q: What is the CPC formula? A: CPC = total cost / total clicks. $480 spent for 600 clicks is an average CPC of $0.80. - Q: What is a good CPC? A: It depends entirely on your industry and keyword competition - some clicks cost cents, others tens of dollars. What matters is whether the click's value exceeds its cost. - Q: How do I lower my CPC? A: Raise your quality score with more relevant ads and landing pages, refine keywords and negatives, adjust bids, and test ad copy. Relevance is the biggest lever on Google Ads. - Q: What's the difference between CPC and CPM? A: CPC charges per click; CPM charges per thousand impressions. CPC ties cost to engagement, CPM to exposure. Choose based on whether you want clicks or reach. - Q: Is a lower CPC always better? A: Not necessarily. A cheap click that never converts wastes money, while a pricier click from high-intent traffic can be very profitable. Judge CPC alongside conversion value. ### FAQ Generator URL: https://www.tryspook.com/tools/faq-generator FAQs answer real questions, win 'People Also Ask' placements, and feed FAQ rich results. Enter a topic to generate a set of natural questions with concise answers - and copy them as ready-to-use FAQ schema. How to use it: 1. Enter your topic or product. 2. Generate the questions and answers. 3. Edit any to fit your voice. 4. Copy the FAQ schema into your page, or add the Q&As to your content. FAQ: - Q: Why add FAQs to a page? A: They answer real user questions, help you rank for long-tail and 'People Also Ask' queries, and can earn FAQ rich results that take up more space in search. - Q: What is FAQ schema? A: FAQ schema is structured data (JSON-LD) that marks up your questions and answers so Google understands them and may display them as an expandable rich result. - Q: How many FAQs should a page have? A: Enough to genuinely help - typically 3 to 8. Answer the questions people actually ask about the topic rather than padding with filler. - Q: Can I use these FAQs for schema? A: Yes. This tool gives you a one-click copy of valid FAQ JSON-LD, so you can paste it straight into your page's head. - Q: Are AI-generated FAQs good for SEO? A: They're a strong starting point. Review them for accuracy and add your own expertise - Google rewards helpful, trustworthy answers, however they were drafted. ### Product Description Generator URL: https://www.tryspook.com/tools/product-description-generator Great product descriptions sell benefits, not just specs. Enter your product and its key features to get several persuasive, scannable descriptions you can drop into your store and test. How to use it: 1. Enter the product and its features or benefits. 2. Generate several description variations. 3. Pick the one that fits your brand voice. 4. Refine and add it to your product page. FAQ: - Q: What makes a good product description? A: It leads with benefits, paints the outcome, stays scannable, and answers buyer objections - all while weaving in the keyword shoppers use to find it. - Q: Should product descriptions be unique? A: Yes. Copying the manufacturer's description creates duplicate content across many stores. Unique, benefit-led copy ranks better and converts better. - Q: How long should a product description be? A: Long enough to sell and answer questions, short enough to stay scannable - often 50 to 150 words, plus bullets for specs. Match your product's complexity. - Q: Do product descriptions help SEO? A: Yes. Unique, keyword-relevant descriptions give search engines content to rank and reduce duplicate-content issues, while helping shoppers decide. - Q: Can I use these for any store? A: Yes - the copy works for Shopify, WooCommerce, Etsy, Amazon, and any other platform. Paste it into your product page and adjust for each channel's rules. ### Business Name Generator URL: https://www.tryspook.com/tools/business-name-generator The right name is memorable, easy to spell, and available. Describe your business and get a batch of brandable name ideas - a mix of real words, invented words, and clever compounds to spark direction. How to use it: 1. Describe what your business does. 2. Pick a style if you like. 3. Generate a list of name ideas. 4. Shortlist favorites and check domain and trademark availability. FAQ: - Q: What makes a good business name? A: It's short, easy to say and spell, distinctive, and hints at what you do or how you make people feel. Avoid names easily confused with competitors. - Q: How do I check if a name is available? A: Search for a matching .com domain, check your country's business registry, and do a trademark search. This tool sparks ideas; always verify before committing. - Q: Should my business name include a keyword? A: It can help recognition and SEO, but don't force it - a distinctive brand name often ages better than a generic keyword string. Balance memorability with clarity. - Q: Are these names trademarked? A: The tool generates ideas without checking trademarks. Always run a trademark and domain search on any name before using it commercially. - Q: Can I generate names for any industry? A: Yes. Describe any business - a bakery, an app, an agency - and the generator tailors the ideas to your keywords and chosen style. ### YouTube Title & Description Generator URL: https://www.tryspook.com/tools/youtube-title-generator YouTube is the world's second-biggest search engine, and your title, description, and tags decide whether videos get found. Enter your topic to generate optimized titles, a description, and relevant tags in one go. How to use it: 1. Enter your video topic. 2. Get title options, a description, and tags. 3. Pick a title under 60 characters. 4. Paste the description and tags into YouTube. FAQ: - Q: How long should a YouTube title be? A: Keep it under about 60 characters so it isn't truncated in search and suggested videos. Front-load the keyword and the hook. - Q: Do tags still matter on YouTube? A: They play a smaller role than they once did, but relevant tags still help YouTube understand your video, especially for niche terms and misspellings. They don't hurt. - Q: What should a YouTube description include? A: A keyword-rich first sentence or two (shown before 'more'), a useful summary, relevant links, and a call to action. It helps both ranking and viewer decisions. - Q: How do I rank a YouTube video? A: Match search intent with a strong title, description, and thumbnail; earn watch time and engagement; and target topics people search. Metadata gets you found, retention keeps you ranked. - Q: Are these titles clickbait? A: They're written to be click-worthy but honest. Misleading titles hurt retention and trust, which YouTube's algorithm punishes - promise what the video delivers. ### Paragraph Generator URL: https://www.tryspook.com/tools/paragraph-generator Stuck on a section? Enter a topic or a rough sentence and get a single, polished paragraph in the tone you choose - useful for intros, product blurbs, or expanding an outline into prose. How to use it: 1. Enter your topic or a sentence to expand. 2. Choose a tone. 3. Generate the paragraph. 4. Edit for accuracy and drop it into your draft. FAQ: - Q: What is a paragraph generator for? A: It turns a topic or half-formed idea into a coherent paragraph, helping you beat writer's block, expand outlines, or draft intros and summaries quickly. - Q: How long is the generated paragraph? A: Usually four to six sentences - a complete, self-contained paragraph. Run it again or edit if you need it longer or shorter. - Q: Can I set the tone? A: Yes. Choose professional, friendly, persuasive, academic, or neutral, and the paragraph is written to match. - Q: Is AI-written content good for SEO? A: It can be, if it's accurate and genuinely helpful. Use the output as a fast first draft, then add your own facts and voice - Google rewards helpful content, not the tool that made it. - Q: Should I edit the output? A: Always give it a quick review for accuracy and voice. AI drafts a strong starting point, but your expertise and fact-checking make it trustworthy. ### Hashtag Generator URL: https://www.tryspook.com/tools/hashtag-generator The right hashtags put your posts in front of people searching for your topic. Enter a topic and platform to generate a mix of broad and niche hashtags tuned to where you're posting. How to use it: 1. Enter your topic. 2. Choose the platform. 3. Generate a set of hashtags. 4. Copy them and mix a few broad tags with niche ones for the best reach. FAQ: - Q: How many hashtags should I use? A: It depends on the platform. Instagram allows up to 30 but a focused 5 to 15 often works best; on X and LinkedIn, stick to 1 to 3. Relevance beats quantity everywhere. - Q: Do hashtags still work? A: Yes, especially on Instagram, TikTok, and YouTube, where they aid discovery and search. They do less on X and LinkedIn but still add topical context. - Q: Should I mix broad and niche hashtags? A: Yes. Broad tags offer reach but heavy competition; niche tags reach a smaller, more relevant audience where you can actually surface. A blend performs best. - Q: Can I reuse the same hashtags every post? A: Vary them. Identical hashtag blocks on every post can look spammy and limit reach. Rotate sets tailored to each post's topic. - Q: Are these hashtags tailored to the platform? A: Yes. Pick your platform and the generator adjusts the style, specificity, and quantity to what works there. ## Frequently asked questions - Q: What exactly does Spook do? A: Spook finds the searches your site can actually win, writes SEO-optimized articles for them, and publishes those straight to your site. Connect your site once, and the research, writing, and publishing happen on autopilot - or with your approval, if you prefer. - Q: How does Spook decide what to write about? A: For every search query, Spook looks at who currently ranks on Google and compares their site authority to yours. If your site is stronger than the pages at the top, the query is winnable - so every article targets a search you have a real shot at ranking for, instead of guessing at keywords. - Q: Do I need any SEO experience? A: No. Spook handles the research, writing, and optimization for you, and everything it needs - live Google data, site authority lookups, AI writing - is included in your subscription. There are no other tools to buy and nothing to configure. - Q: Can I review articles before they're published? A: Yes. For each site, you choose whether articles go live automatically or land as drafts for your approval. You can read and edit every article in Spook before it's published. - Q: Will it work with my website? A: Spook publishes directly to WordPress, Shopify, Ghost, Webflow, and Payload. Running something custom? A simple webhook connection works with almost any site. - Q: Is there a free trial? A: Yes. Set up your first site with no card: Spook reads your rankings and competitors and plans a month of articles you can see in your calendar. When you're ready to publish, add a card and your 7 free days of writing start - the first article lands within the hour. After that the plan continues at $29/month unless you cancel before the free days end. - Q: What's included in the subscription? A: Everything, for $29/month per site: query research, 30 AI-written articles per month, automatic publishing to your site, the Spook Network backlink exchange, and writing in your site's language. - Q: How does multi-site pricing work? A: Each site is $29/month, and the per-site price drops automatically as you add more. For example, 2 sites cost $54/month total - that's $27 per site. - Q: How does the referral program work? A: Every account has a personal referral link on the Billing page. Friends who sign up through it start with a 14-day free trial - double the standard trial - and once they become a paying subscriber you get a free month - a $29 credit applied to your next bill. There's no cap; credits stack for every friend who subscribes. - Q: How does the Spook Network backlink exchange work? A: Opt in, and your published articles link out to other relevant sites in the Spook Network - and their articles link back to yours over time. Links are matched by niche so they read naturally, and no partner site is linked more than once every 90 days. - Q: What languages are supported? A: Spook writes in the language of your choice. When you add a site, you pick its language and market, and every article follows that locale's grammar, spelling, and style. - Q: Does Spook use my Google Search Console data? A: Yes. Connect Search Console with one click and Spook uses your real search data to find queries worth targeting and to spot older articles that need a refresh. ## Blog posts - [What Is the Fastest Way to Increase Organic Website Traffic](https://www.tryspook.com/blog/what-is-the-fastest-way-to-increase-organic-website-traffic): What is the fastest way to increase organic website traffic? Refresh pages that already get impressions, then target winnable queries. Here's the plan. - [Compare AI Writing Tools for SEO Content: What I'd Buy](https://www.tryspook.com/blog/compare-ai-writing-tools-for-seo-content-what-i-d-buy): Compare AI writing tools for SEO content by job, price and editing time. See where Surfer, Jasper, Frase, Writesonic and Spook fit, and which to buy. - [Using AI to Generate Blog Post Ideas for Niche Websites](https://www.tryspook.com/blog/using-ai-to-generate-blog-post-ideas-for-niche-websites): Using AI to generate blog post ideas for niche websites works with the right prompts and checks. Get prompts, a vetting workflow and tool costs. - [How to Get Quality Backlinks Without Manual Outreach](https://www.tryspook.com/blog/how-to-get-quality-backlinks-without-manual-outreach): Learn how to get quality backlinks without manual outreach: seven proven ways, from linkable assets to digital PR, backed by 2026 data. - [How to Create SEO Optimized Content in My Brand Voice](https://www.tryspook.com/blog/how-to-create-seo-optimized-content-in-my-brand-voice): Wondering how to create SEO optimized content in my brand voice? Build a voice brief, pick winnable queries, draft, edit and publish at scale. - [Best AI Content Tools for Organic Traffic Growth](https://www.tryspook.com/blog/best-ai-content-tools-for-organic-traffic-growth): The best AI content tools for organic traffic growth in 2026, sorted by job: finding queries, writing, optimizing, and tracking AI visibility, with real prices. - [How to Write Blog Posts That Rank on Google Fast](https://www.tryspook.com/blog/how-to-write-blog-posts-that-rank-on-google-fast): Learn how to write blog posts that rank on google fast: pick winnable keywords, match intent, add original insight and get indexed quickly. - [Automate SEO Content Writing for Small Businesses](https://www.tryspook.com/blog/automate-seo-content-writing-for-small-businesses): How to automate SEO content writing for small businesses: what to hand off, what to keep human, real costs, and a one-hour weekly routine. - [What Is a Winnable Keyword for SEO Strategy?](https://www.tryspook.com/blog/what-is-a-winnable-keyword-for-seo-strategy): What is a winnable keyword for SEO strategy? It's a term your site can realistically rank for today. Learn how to test one with real thresholds. - [How to Find Keywords With Low Competition and High Search Volume](https://www.tryspook.com/blog/how-to-find-keywords-with-low-competition-and-high-search-volume): Learn how to find keywords with low competition and high search volume: a practical 2026 workflow using free tools, SERP checks, and Search Console data. - [How Long Is an Article? The Real Answer for 2026](https://www.tryspook.com/blog/how-long-is-an-article-the-real-answer-for-2026): How long is an article? Here's the real answer by article type, plus what Google actually says, current word count data, and how to know when to stop writing. - [How Many Keywords Should You Use? The Honest Answer for 2026](https://www.tryspook.com/blog/how-many-keywords-should-you-use-the-honest-answer-for-2026): How many keywords should a page target? The honest answer: one primary keyword plus 3-8 total, no density rules, and a smarter way to scale across your site. - [Soroco: The AI Company and the Colorado School, Explained](https://www.tryspook.com/blog/soroco-the-ai-company-and-the-colorado-school-explained): Soroco means two things: an AI company behind the Scout work graph platform and a school in Oak Creek, Colorado. Revenue, CEO and FAQ answers inside. - [What Is Organic Traffic in Google Analytics?](https://www.tryspook.com/blog/what-is-organic-traffic-in-google-analytics): Wondering what is organic traffic in Google Analytics? Learn how GA4 defines it, where to find the report, and which numbers actually matter. - [How to Optimize a Photo for the Web: A Practical Guide](https://www.tryspook.com/blog/how-to-optimize-a-photo-for-the-web-a-practical-guide): Learn how to optimize a photo for the web: resize, pick WebP or AVIF, compress at the right quality, and fix the lazy-loading mistakes that hurt your LCP. - [What Is Keyword Difficulty? The Honest 2026 Guide](https://www.tryspook.com/blog/what-is-keyword-difficulty-the-honest-2026-guide): What is keyword difficulty, explained plainly: what the score measures, how Ahrefs, Semrush and Moz calculate it, and what score your site should chase. - [What Is ROI in SEO? Formula, Benchmarks and Forecasts](https://www.tryspook.com/blog/what-is-roi-in-seo-formula-benchmarks-and-forecasts): What is ROI in SEO? Here's the exact formula, realistic break-even timelines, forecast methods, and the mistakes that make most ROI reports useless. - [What Search Engine Is Better Than Google? (2026)](https://www.tryspook.com/blog/what-search-engine-is-better-than-google-2026): Wondering what search engine is better than Google? See where DuckDuckGo, Bing, Brave, Kagi and Perplexity actually win, with real numbers for 2026. - [Blog Entries Examples That Actually Work in 2026](https://www.tryspook.com/blog/blog-entries-examples-that-actually-work-in-2026): Real blog entries examples from food, ecommerce and B2B blogs, plus the anatomy of a good entry, length data, and a structure you can copy. - [What Is SEO Analytics? A Plain-English Guide for 2026](https://www.tryspook.com/blog/what-is-seo-analytics-a-plain-english-guide-for-2026): Wondering what is SEO analytics and how to use it? Get the metrics that matter, free tools, and a monthly routine you can run for your site. - [Best Search Engine 2026: An Honest, Tested Answer](https://www.tryspook.com/blog/best-search-engine-2026-an-honest-tested-answer): The best search engine 2026 depends on what you're doing. Here's our honest, tested verdict on Google, Bing, Perplexity, Kagi, DuckDuckGo and more. - [Examples of Blog Entry: 10 Types Plus a Full Sample](https://www.tryspook.com/blog/examples-of-blog-entry-10-types-plus-a-full-sample): Real examples of blog entry formats you can copy today: one full sample, ten entry types, annotated structure, and a step-by-step writing process. - [Compare AI SEO Content Writers Features That Matter](https://www.tryspook.com/blog/compare-ai-seo-content-writers-features-that-matter): Compare AI SEO content writers' features, pricing and trade-offs: Surfer, Jasper, Frase, Copy.ai, Writesonic, Semrush and more, with 2026 numbers. - [What Google Queries Can I Actually Rank For as a New Site?](https://www.tryspook.com/blog/what-google-queries-can-i-actually-rank-for-as-a-new-site): What Google queries can I actually rank for as a new site? Get the honest answer, the queries to skip, and a 90-day plan to win them. - [Using AI to Create Content in a Specific Brand Voice Guide](https://www.tryspook.com/blog/using-ai-to-create-content-in-a-specific-brand-voice-guide): Using AI to create content in a specific brand voice guide: rules, examples, and tool trade-offs that make AI drafts sound like you, not like everyone. - [SEO Content Writing in Your Brand Voice Tutorial](https://www.tryspook.com/blog/seo-content-writing-in-your-brand-voice-tutorial): This SEO content writing in your brand voice tutorial covers the voice doc, keyword mapping, voice-first drafting, and two editing passes, with templates. - [How to Get Backlinks From an SEO Automation Tool](https://www.tryspook.com/blog/how-to-get-backlinks-from-an-seo-automation-tool): Learn how to get backlinks from an SEO automation tool in 2026: safe tactics, tools, costs, and a week-one workflow, plus how to earn links from tool sites. - [Automating Blog Posts for Business Growth Strategy (2026)](https://www.tryspook.com/blog/automating-blog-posts-for-business-growth-strategy-2026): Automating blog posts for business growth strategy that works: what to automate, what stays human, posting cadence, and 2026 compliance rules. - [Best AI Tools for SEO Content Creation Guide (2026)](https://www.tryspook.com/blog/best-ai-tools-for-seo-content-creation-guide-2026): This best AI tools for SEO content creation guide covers 2026 pricing, honest trade-offs, and ready-made stacks so you buy the right tool first. - [How to Grow Organic Traffic Using AI Content in 2026](https://www.tryspook.com/blog/how-to-grow-organic-traffic-using-ai-content-in-2026): Learn how to grow organic traffic using AI content: pick winnable queries, add human insight, and survive AI Overviews with this 2026 playbook. - [Best AI Writing Tool for SEO Content Automation (2026)](https://www.tryspook.com/blog/best-ai-writing-tool-for-seo-content-automation-2026): We tested every major AI writing tool for SEO content automation. Real 2026 pricing, honest trade-offs, and which one fits your site and budget. - [How to Find Winnable Keywords on Google (2026 Method)](https://www.tryspook.com/blog/how-to-find-winnable-keywords-on-google-2026-method): Learn how to find winnable keywords on Google with free tools like autocomplete, Keyword Planner, and Search Console. The exact method, step by step. - [Search or Type URL: What It Means and When to Use Each](https://www.tryspook.com/blog/search-or-type-url-what-it-means-and-when-to-use-each): Search or type URL: one box, two jobs. How Chrome decides what you meant, when typing beats searching, and the Omnibox tricks most people never use. - [How to Measure Keyword Ranking (2026 Guide)](https://www.tryspook.com/blog/how-to-measure-keyword-ranking-2026-guide): Learn how to measure keyword ranking with free and paid methods, from Google Search Console to rank trackers, plus what a good ranking actually looks like. - [What Are the Best Backlink-Building Strategies for New Websites?](https://www.tryspook.com/blog/what-are-the-best-backlink-building-strategies-for-new-websites): Wondering what are the best backlink-building strategies for new websites? Here's a sequenced 90-day plan, from foundation links to digital PR. - [How Can I Increase Organic Traffic Without Paying for Ads?](https://www.tryspook.com/blog/how-can-i-increase-organic-traffic-without-paying-for-ads): Wondering how can I increase organic traffic without paying for ads? This 2026 playbook covers winnable keywords, refreshes, clusters, and CTR fixes. - [What's the Best Way to Do Keyword Research for a SaaS Company?](https://www.tryspook.com/blog/what-s-the-best-way-to-do-keyword-research-for-a-saas-company): What's the best way to do keyword research for a SaaS company? Start with buyer-intent queries, not volume. Here's the full 2026 process, step by step. - [What Are the Best Ways to Improve Domain Authority Quickly?](https://www.tryspook.com/blog/what-are-the-best-ways-to-improve-domain-authority-quickly): What are the best ways to improve domain authority quickly? Reclaim lost links, fix technical leaks, and publish content that earns editorial links. - [How to Check Ranking for Keywords: The Complete 2026 Guide](https://www.tryspook.com/blog/how-to-check-ranking-for-keywords-the-complete-2026-guide): Learn how to check ranking for keywords with Search Console, free checkers, and paid trackers. Real 2026 pricing and a 15-minute weekly workflow included. - [How to See Backlinks in Google: Free 2026 Walkthrough](https://www.tryspook.com/blog/how-to-see-backlinks-in-google-free-2026-walkthrough): Learn how to see backlinks in Google with Search Console's free Links report: the exact clicks, exports, and the gaps Google won't fill. - [How to Grow Organic Traffic for a New Website (2026)](https://www.tryspook.com/blog/how-to-grow-organic-traffic-for-a-new-website-2026): A realistic 12-month plan for how to grow organic traffic for a new website: winnable keywords, technical basics, cadence, and promotion. - [What Are the Best SEO Strategies for SaaS Companies in 2026](https://www.tryspook.com/blog/what-are-the-best-seo-strategies-for-saas-companies-in-2026): What are the best SEO strategies for SaaS companies? The 8 that actually work in 2026, with real costs, timelines, page templates, and a 90-day rollout plan. - [What Is the Best Alternative to Manual Content Marketing?](https://www.tryspook.com/blog/what-is-the-best-alternative-to-manual-content-marketing): What is the best alternative to manual content marketing? See 2026 costs, output numbers, and which option fits your team best. - [Best AI SEO Tools for Small Business: Growth Guide](https://www.tryspook.com/blog/what-are-the-best-ai-seo-tools-for-small-businesses-in-2026): Discover the best AI SEO tools for small business owners. Stop wasting hours on manual tasks and learn how automation drives organic traffic effectively. - [Choosing the Best AI Writing Assistant for SEO Articles](https://www.tryspook.com/blog/choosing-the-best-ai-writing-assistant-for-seo-articles): Stop manual SEO. Pick an ai writing assistant for seo articles that automates research, targets winnable queries, and protects your brand voice effectively. - [What Is the Fastest Way to Grow Organic Traffic (2026 Strategy)](https://www.tryspook.com/blog/what-is-the-fastest-way-to-grow-organic-traffic-2026): Searching for what is the fastest way to grow organic traffic? Learn how to refresh high-intent content and win snippets to scale your rankings fast. - [How to Create SEO Optimized Content Quickly: A 2026 Guide](https://www.tryspook.com/blog/how-to-create-seo-optimized-content-quickly-a-2026-guide): Stop wasting time on manual research. Learn how to create SEO optimized content quickly using proven workflows and smart AI tools to scale organic traffic. - [A Proven 90-Day SEO Plan to Rank Your Business Higher](https://www.tryspook.com/blog/a-proven-90-day-seo-plan-to-outrank-competitors-in-2026): Stop guessing your strategy. Follow this proven 90-day seo plan to build technical foundations, capture high-intent traffic, and scale growth efficiently. - [Ahrefs Domain Authority vs Moz DA: What Matters Now](https://www.tryspook.com/blog/ahrefs-domain-authority-vs-moz-understanding-seo-scores): Stop obsessing over ahrefs domain authority scores. Learn how these third-party metrics work and why focusing on content intent beats vanity link chasing. - [8 Effective Blog Entry Examples for Students to Build Skills](https://www.tryspook.com/blog/8-effective-blog-entry-examples-for-students): Level up your portfolio with these 8 real-world blog entry examples for students. Learn how to turn academic projects into assets that grab recruiter attention. ## For developers and AI agents - [Free tools API](https://www.tryspook.com/api/tools): machine-readable JSON list of the free SEO tools with their input schemas (no auth). - [Agent API](https://www.tryspook.com/api/agent): drive the core product - list sites, find winnable queries, generate and publish articles, toggle autopilot. Auth with an agent API key (generate in Settings). - [Free domain analyzer](https://www.tryspook.com/api/agent/analyze_domain): POST { "domain": "example.com" } to see a domain's quick-win queries. No signup. - [MCP endpoint](https://www.tryspook.com/api/mcp): all of the above over the Model Context Protocol (JSON-RPC over HTTP). Point an MCP client here. - [llms-full.txt](https://www.tryspook.com/llms-full.txt): the full version of this file, including every tool's guide and FAQ. - Any page also has a Markdown version at `https://www.tryspook.com/md/<path>` (e.g. https://www.tryspook.com/md/tools/serp-preview). ## Optional - [Terms of Service](https://www.tryspook.com/terms) - [Privacy Policy](https://www.tryspook.com/privacy)